sydney seo results
26.11.

Celebrating Nolan Lawyers: Real SEO Results for Real Sydney Businesses

When we partner with a business, our goal is simple: build visibility, trust, and measurable SEO Results. And few clients embody that journey more strongly than Nolan Lawyers, one of Sydney’s most awarded family law and mediation firms.

Recognised across multiple Doyle’s Guide categories — including Leading Family & Divorce Lawyers, Leading Parenting & Children’s Matters, and High Net–Worth & Complex Financial Matters — the team at Nolan has long been known for their expertise. Now, search engines are recognising that authority too.

Over the past month, Nolan’s website has delivered some incredible SEO momentum — the kind of signals we look for when a site is shifting from “well-built” to “market-leading.”

Here’s a look at what’s been happening behind the scenes.

A Month of Strong Growth Brings SEO Results

In the last 30 days, Nolan Lawyers recorded:

  • 1,503 new users — a massive +121% increase
  • 1,793 total sessions, up 97% month-on-month
  • 93.4% engagement rate (exceptional for the legal industry)
  • A +10% rise in click-through rate, meaning more of the right people are landing on the right pages
  • Improved average ranking positions across their key queries, including highly competitive terms like family lawyers sydney and parenting matters

Even more impressively, branded search demand surged:

  • Searches for “Nolan Lawyers” jumped +30% in impressions and +15.7% in clicks
  • “Nolan Family Lawyers” saw a 300% increase in clicks and a doubling in ranking visibility

These are classic trust and authority signals — Google is learning who Nolan Lawyers are, and more importantly, who they help.

High-Intent Visitors Are Finding the Right People

One of the strongest indicators in this month’s report is how well the solicitor profile pages are ranking and converting.

Pages for:

…all sit between position 2 and 10 for their respective keywords, with CTRs as high as 18.9% — a huge number for legal search.

This tells us two things:

  1. Users want to connect with real people, not faceless legal pages.
  2. Google is rewarding the strong E-E-A-T built into these pages, experience, expertise, authority, and trust and it’s demonstrated in the SEO results gained for the law firm.

When your people are findable, hireable, and trusted before a user even lands on the site, you win.

Why These Results Matter for Local Service-Based Businesses

Nolan Lawyers’ month-on-month improvements aren’t accidental, they’re a direct outcome of strategic SEO foundations:

  • Better meta titles & descriptions
  • New content clusters (like Mediation)
  • Technical clean-up and speed optimisation
  • Revised page structures
  • Engagement-focused UX updates

The result?
Fewer people seeing the site accidentally — more people landing intentionally.

This is exactly how local, service-based businesses should approach SEO in 2025:
Build trust, structure content properly, improve user experience, and let Google do the rest.

If you run a service-based business in Sydney and your website simply “exists” without actually generating new enquiries, Nolan’s results are a perfect example of how the right strategy can unlock stronger SEO Results.

A Quick Look at Their Technical Health

On top of traffic and rankings, Nolan’s site performance is sitting at excellent levels:

  • Performance score: 92
  • SEO score: 90
  • Strong Core Web Vitals across mobile and desktop
  • 67% of key actions happening on mobile — exactly what we want for local search volume

A fast, clean, mobile-friendly site is non-negotiable for modern SEO, and Nolan’s is in a brilliant position to scale from here.

What’s Next for Nolan Lawyers

With strong foundations now in place, we’re moving into a new phase of their SEO growth:

  • Expanding their Mediation content hub
  • Continuing to build their Family Law cluster
  • Introducing authority-building content
  • Increasing citations and high-trust backlinks
  • Improving internal linking across key journeys

This is where visibility accelerates — and where rankings begin to climb into the top 3 positions consistently.

Supporting Sydney’s Most Trusted Family Law Firm

Working with award-winning firms like Nolan Lawyers is a privilege — not just because they’re outstanding practitioners, but because their commitment to clarity, compassion, and client outcomes mirrors our own approach to ethical digital marketing.

If you’re a service-based business looking to grow locally, improve rankings, or bring in higher-quality enquiries, we’d love to talk.

Great SEO doesn’t start with hacks, it starts with understanding your audience, your expertise, and how to signal both to Google.

Nolan Lawyers is proof of what happens when those elements come together.

If you’re a Sydney business looking to grow your visibility, attract better clients, and finally feel confident in how you appear online, we’d love to help. Our SEO approach is ethical, strategic and tailored for service-based brands who care about long-term impact, not shortcuts.
Reach out anytime — let’s make your website work harder for you