Category: Business

  • How To Create A Website For Your Business

    How To Create A Website For Your Business

    Websites are the main hub of your business in an increasingly digital world. No matter what size of business, it’s definitely worth considering if you want an online presence. A website expands your brand, informs potential customers, and drives sales upwards when done correctly.

    Today, we will be discussing how to build a website from scratch. The process has definitely gotten easier than before. Coding isn’t something you need to know to have one. By following a core set of principles, your website will definitely find success in the competitive market.

    Set Your Primary Goal

    Whether it’s a small business website or a large one, you have to set your mind on what the website’s purpose is. Generally speaking, business websites act as a digital store as well as a place to gather general information about your business. 

    Tell your team exactly what you want to achieve with your website. Is it to expand your brand? Streamline the buying process for customers?  These goals need to be set early because adding new things to an existing website can be a massive undertaking. 

    Find a local Web Host

    Now that you have a goal, it’s time to find where your website will reside. For small businesses, it’s best to stick with shared web hosting services such as Wix and Squarespace. They are way less expensive and are capable of all the essentials a small business needs. Not to mention, they are much easier to work with due to templates.

    For larger businesses, especially ones that undergo a lot of traffic, having a dedicated web host such as GoDaddy or Crucial is the best option. Dedicated hosting means full control over your servers as well as full customization on the front-end and back-end. We offer carbon neutral, Australian web hosting through Crucial for all new websites we build. We find that WordPress and Elementor’s front page editor are the perfect comb for small businesses looking to build their own website

    Settle on a Website Domain Name

    A domain name is the address of your website. This is how people will reach your page. It’s also what you’ll be plastering on ads to grow your business. Your URL should be concise, descriptive, and easy to recall. There are some nontraditional suffixes for the domain names nowadays such as “.ninja” or “.agency”. 

    However, you should stick with the “.com” for simplicity’s sake. People will have a much easier time remembering your website if you keep things simple. Another thing to consider is the copyright of your website domain name. It’s a big world out there, so your domain name might be taken.

    Create Your Homepage

    The core principles of your web design will be decided on the homepage. Before you start working on the other parts of your website, the homepage needs to be a home run. The homepage should immediately inform the customer of what your business is about and see the services/products you want them to see.

    Homepages should also have all the important menus such as “contact us” and “about us” in easy-to-see locations. Your homepage’s design also decides what the entire site’s look will be. Keep the design simple and aesthetically pleasing. Overcrowded websites can be a turn-off for potential leads.

    Create The Other Pages

    From here, it’s time to create the other essential pages of your website. Different businesses will have different sections. Still, some pages are universally beneficial for your site.

    Catalogue of Services/Products

    Your website needs to provide a detailed list of the services/products that your business provides. There should also be an easy way for them to purchase said services and products from your website.  There are e-commerce websites such as Paypal that assist with this.

    Contact Us

    The “Contact Us” page should include the following details:

    • E-mail Addresses (main business email, specific departments, etc)
    • Phone numbers (same as above)
    • Full Address of company (for mail and walk-in visits)
    • Newsletter Sign-Up

    The “Contact Us” page should have minimal fluff. It’s purely informative and all the contact information should be front and centre.

    About Us

    This section gives a brief rundown of your business’ history as well as its overall goals. This section could also be where key employees are named and given contact information. The “About Us” page is also a chance to add good SEO to your website.

    Company Blog

    While social media sites have taken this spot in recent years, having a company blog is still a nifty addition to your website. It provides customers with the latest updates on your company. In addition, it’s also compatible with social media. Company blog posts can easily be shared on social media. 

    Start Testing Your New Site

    Before your site goes public, start rigorously testing your site. The first impression is the most important. If a potential lead discovers a bug or performance issues while browsing your site, they may not come back from too negative of an experience. Make sure that testing is done on all major browsers (Edge, Chrome, Firefox, and Opera GX) and that the mobile layout is decent.

    Go Live! 

    Websites are easier than ever to set up, but getting the word out about them gets surprisingly difficult. If you want to learn more about the ins and outs of web design, check out our sustainable web design services for Sydney and beyond.

  • Australian online shopping habits

    Australian online shopping habits

    With major world events spurring changes in people’s day-to-day lives, 2020 has been a monumental year. In The 2021 Topics and Trends Report From Facebook IQ, they analyse four regions—Asia Pacific, Europe, Latin America and North America—and eight countries within them, exploring how COVID-19 is affecting individuals and communities. Spanning borders, the pandemic has created common experiences that touch on local cultures in different ways. In many instances, it is accelerating cultural developments that were already underway.

    We take a look at the rise of online shopping hobbits here in Australia and how distribution challenges and a penchant for the old school have helped shaped the online landscape. 

    Compared with other countries, Australia has been slow to embrace online shopping, since the country’s geographic spread makes deliveries hard to fulfil efficiently. But since Amazon entered the market in 2017, interest in e-commerce has grown significantly. That interest is intensifying as shoppers discover the convenience of deferred payment plans and rapid delivery where they can find it.

    Between March and April 2020, e-commerce spending increased 29% month over month as people sought out necessities online, and nearly half of Australian online shoppers reported using at least one new digital shopping platform for the first time between July and August 2020. Among new shopping trends taking off are subscription boxes, which supply people with new selections of drinks and snacks, beauty products and vitamins each month. In a time when people’s schedules and surroundings are otherwise predictable, unboxing these deliveries provides some much-needed serendipity.

    Australians are taking care to select online retailers who are able to serve their regions efficiently, and many prefer click-and-collect programs, which enable shoppers to pre-order and pick up their purchases at a local store. Out of necessity, Australians are quickly forging a hybrid shopping experience that fits their needs online and offline.

  • 8 Steps for Paying Employees of Small Businesses

    8 Steps for Paying Employees of Small Businesses

    If you’re a new business owner, learning how to pay your employees may seem tricky. After all, you can’t just hand them a wad of cash. You need to document every dollar that passes through your hands to theirs in a legal way.

    Fortunately, the process isn’t as daunting as it seems. 

    In this guide, from Hour.ly you’ll learn:

      • Different types of compensation classifications
      • How to determine how much to pay an employee
      • How to pay an employee in a small business
      • How to pay a worker with a 1099


    Different Types of Compensation

    There are three primary ways that businesses compensate their employees:

      • Hourly wages
      • Fixed annual salary
      • Commission 


    Hourly Compensation


    Hourly
    wages are based on an hourly rate. The employee’s pay is determined by how much time they work during a pay period. 

    For example, you could pay an associate $20 per hour for their work. If they work 80 hours in a pay period, they are owed $1,600.

    An hourly wage is ideal for a part-time employee or someone who doesn’t work a consistent schedule, like a restaurant server. Typically, hourly workers are “non-exempt,” which means they qualify for overtime pay

    Salaried Compensation

     

    Salaried employees are paid a fixed annual rate. Each payday they are paid a consistent figure, which is determined by dividing their annual salary by the number of pay periods

    For example, with a $60,000 annual salary and a bi-weekly pay period, an employee will receive $2,307 in pre-tax wages each payday.

    Salaries are best for corporate roles in which the employee’s time input is predictable. Salaried employees are typically exempt from receiving overtime pay.

    Commission-Based Compensation

     

    You can also pay employees on commission. They would potentially earn a low base rate — which can be hourly or salaried — plus additional pay based on predetermined sales goals. 

    For example, a marketing person at your company might have a $35,000 base annual salary. On top of that, they also earn a commission based on a percentage of any deals they close. 

    Commission-based compensation is ideal for marketing & sales roles, as it incentives employees to meet specific goals. 

    How Much to Pay an Employee

     

    How much you should pay your employees depends on what your competitors are paying for similar roles.

    Conduct market research to see what other companies in your field and location pay for the role you’re hiring for, or for the type of work you need to be done. 

    Online tools like PayScale and Salary crowdsource pay rates from around the country. 

    How to Pay an Employee as a Small Business

     

    To start paying employees, you’ll need to set up a payroll system. 

    First, let’s uncover what processing payroll involves. Then, we can explore the best payroll options for small business owners.

    1. Collect Paperwork from Your Employees

    Have new employees and current employees fill out and submit the relevant tax forms. Available in Australia from the ATO. 

    If you plan on paying your employees via direct deposit, you will need to request their banking information as well.

    2. Calculate Pre-Tax Pay

    Determine your employees’ gross pay for the pay period:

    • Hourly employees: Multiply their hourly rate by the number of hours they worked during the pay period.
    • Salaried employees: Divide their yearly salary by the number of pay periods in your annual payroll schedule.
    • Commission employees: Determine their hourly or salaried base pay. Then, add their commission earnings for that pay period, based on your company’s commission structure.


    3. Determine Tax Withholding

     

    Refer to the paperwork you collected from employees to calculate how much of their earnings you need to withhold for (pre-tax and post-tax):

      • Income taxes
      • State income taxes
      • Local taxes
      • FICA (Federal Insurance Contributions Act), which comprises Social Security taxes and Medicare taxes, a.k.a. payroll taxes.
      • Deductions for benefits such as healthcare, retirement savings plans, flexible spending accounts, and commuter benefits


    If applicable, you’ll also want to consider the cost of unemployment insurance, including SUTA (State Unemployment Tax Act) and
    FUTA (Federal Unemployment Tax Act). Typically, this is not deducted from employees but paid on the employer side.

    4. How to Pay an Employee: Calculate Net Pay

     

    You’ve determined your employees’ gross pay and how much to withhold from their paycheck in taxes. Calculate their net pay by subtracting the withheld amount from their gross pay.

    For example, if an employee’s gross pay for the pay period is $2,500 and $680 needs to be withheld for taxes, the employee receives a payment of $1,820 on payday.

    5. Distribute Paychecks to Your Employees

     

    Now it’s time to pay your employees the net pay they are owed. Checks and direct deposits are the most popular ways to pay an employee. 

    If you use direct deposit, refer to the bank information your employees gave you. Alternatively, you can have your bank or payroll provider cut checks for employees.

    6. File Taxes

     

    You are responsible for paying taxes on behalf of your W-2 employees. Take the portion of the employee’s paycheck that has been withheld (determined in step three) and distribute those funds to the proper places. Specifically, file taxes with the IRS, your state’s tax collection agency, and (if applicable) your municipality’s tax collection agency. Note that some taxes are paid only by the employer.

    7. Pay Into Benefits

     

    Not all withheld pay will go to the government. Depending on your company, a portion may go toward employee benefits. 

    This might include contributions toward:

      • Health insurance
      • Retirement
      • Commuter benefits
      • Health savings accounts
      • Flexible spending accounts

    If you offer any employee benefits program, make a payment on behalf of your employees into the relevant accounts.

    8. Update Payroll Records

     

    You’ll need to keep your payroll records for several years in case of an audit. Keep your payroll register up to date, organized, and accessible. Include information about who got paid, how much they worked, how much they were paid, and what taxes were withheld.

    How to Pay an Employee: Best Payroll Solution for Small Businesses

     

    Payroll sounds complicated, doesn’t it? How do small business owners handle it?

    Enterprise-level businesses have in-house teams dedicated to paying employees. Small businesses may not be able to afford a payroll specialist or even have enough people on the payroll to warrant the expense. 

    However, even one-person businesses are responsible for labor law compliance and tax withholding in most cases.

    Using payroll software is the best way to pay employees in a small business. It’s cost- and time-effective. In fact, payroll software automates each step of the detailed payroll process we just covered, including distributing payments.

    How to Pay a Worker with a 1099 

     

    To pay a 1099 worker, simply pay them their gross wages. In other words, follow your normal payroll process but don’t withhold their taxes. 

    1099 workers technically aren’t employees. They’re considered independent contractors

    Independent contractors are responsible for paying their own payroll taxes. An independent contractor can be classified as such if the person paying for the work (the client) controls the final product or result, but not how the work is done. 

    So, can you pay a 1099 worker hourly? Yes. You can pay your 1099 contractors an hourly rate or a fixed fee for deliverables. 

    If a 1099 contractor works 60 hours at $20 per hour, their gross pay or remuneration would be $1200. You would pay the contractor the full $1200. Quarterly tax payments with the IRS and state and local treasuries would be handled by the contractor — not your company.

    While you can pay independent contractors a fixed fee, you can not pay them on a salary — otherwise, they’d be considered non-exempt employees and would need to get a W-2 from you. 

    Can you pay an employee with both a W-2 and a 1099? Yes. For example, let’s say that you own a restaurant. Your employee Amy is both a W-2 and 1099 worker for you. 

    She works for your restaurant as a full-time manager, for which she gets a W-2. As the manager, she is expected to work at the restaurant and follow the protocol you have set up. 

    In addition to her role as a manager at the restaurant, Amy also provides graphic design services for menus and advertising. This work would be classified as independent contractor labor. 

    You, the owner of the restaurant, provide input on how you want the deliverables to look, but Amy is in charge of deciding how to execute your input. She decides when, where, and how she creates the graphics.

    If you’re unsure about whether someone is an employee or independent contractor, it’s best to consult legal counsel who can clarify how federal laws from the Department of Labor apply to your company. To avoid any potential lawsuits or legal issues, you need to be sure you are complying with the FLSA when paying your employees.

    Final Thoughts: How to Pay an Employee in a Small Business

     

    There’s a lot to know when it comes to paying your staff. 

    First, you must determine how much they’ll make and how you’ll pay them. Then, you have to determine whether your staffs are W-2 employees or 1099 contractors to figure out whether you are responsible for withholding their taxes. Finally, you must run payroll correctly (and on a regular schedule) to make sure everyone is happy on payday.

    This article was contributed by Maddy Osman and originally posted on Hourly.io. Posted with permission.

  • How to Survive the Pandemic as a Freelance Content Writer

    How to Survive the Pandemic as a Freelance Content Writer

    With the COVID-19 pandemic hitting the world, life is not the same. While it has impacted every industry, the plight of the self-employed workforce is beyond imagination. They are neither getting employment nor are they eligible for government’s financial aid benefits. Dealing with the loss of business, restrictions and a lot of mental and emotional stress have become a lifestyle for many. 

    However, if you’re a freelance content writer, we’ve some news for you. You may still work around and flip the situation. Lots of businesses are closing on their brick and mortar stores and going digital. This has increased the scope of content writing as a career.  It is truly said, “words never die”. The extra time on hands will encourage you to think out of the box and play to your strengths strategically. 

    The current situation is a great excuse and incentive to get rid of that writer’s block and yield some cash. Let’s take a look at how to kill two birds with one stone and survive the pandemic.

    Internet Is Your Savior

    The pandemic has caused chaos around. There is hardly any form of entertainment apart from gadgets being our best friends. People are utilizing this time to indulge in some reading. Writing engaging articles and blogs can help you make money in this pandemic. 

    A lot of online platforms pay writers to provide content. You can look them up and find a way to mine some cash. The key here is to know your audience. Find a platform that caters to your needs without compromising your talent. While some organizations prefer writing about current affairs, others sell artwork and stories. Take your pick and work your way through.

    Looking for the Right Platforms

    Most content writing clients do not look for individual writers. They contact SEO content writing companies whom they can trust with their content. Get in touch with those organizations to secure a stable job with consistent pay.

    With so much crises going around, lots of organizations are looking to write about it. Each business, big or small, has been affected by COVID19. Many of them are using it as a tool to market their business benefits through articles. Even nonprofit organizations have no other way to spread information and content than through social media. These would include captions, blogs, and poster content. Approaching them to get and give help is a good idea. 

    Work on your website

    You probably chose to freelance because you like to work for yourself and on your terms. In the fight between income and self-employment, income always wins. Now is the chance to reverse that. Start working on that site you have been gazing at but never got to finish. It will distract your mind from the mental stress. Cherry on the top, we can help get online in no time at all with our affordable web design services

    Readers have an eye for informative content on the current situation. Apart from the virus, 2020 has been a rocky road in several aspects. Penning down thoughts about politics or even the climate change situation will attract the audience.

    Plagiarism Checkers to the Rescue

    Plagiarism is a big no-no in any institution or organisation. Why should a company hire you or why should users read your content when the same can be Googled in a few seconds? Thus, while writing any piece, your priority should be to ensure your work is original and authentic.

    Taking references, statistics or facts does not count as “copied” work so, don’t frown already! Plagiarism checkers check for similarity in sentences and not content. Even though your topic is the same, it might not be plagiarised. However, you must frame it in your own words while delivering it.

    With so much time on hands and strain on minds, clients are being incredibly particular. This means zero tolerance to plagiarism and low quality. Hence, it is always better to be safe than sorry. 

    In this situation, online plagiarism checkers are extremely helpful. There are a ton of them available on Google for free. While the paid ones are precisely accurate, the ones available for free do a decent job as well.

    Google Is Your Best Friend

    Search engines are blowing up with quarantine content all over the internet. Google statistics show that the top search during the pandemic is well, all related to the pandemic! These are followed by searches for new connections and ways to change routine. Articles covering trendy topics like these can put your visionary under the spotlight.

    The SEO content hunt still continues in the market. It is essential to keep in mind the keyword density while writing for a client. The more you give to Google, the more it will give to you. So, make sure you’re writing to impress and attract.

    Connect with Others

    It is in the times of need that you must have your friends and helpers close to you. If the internet is not able to surprise you, a person from the industry definitely will. Make yourself a LinkedIn page and reach out to other freelancers. Contact companies and apply wherever you can.

    A million people are facing this difficulty and it is important to know that you are not alone. Talking to someone facing the same situation will not only give you mental peace but also a new perspective. Add writers and authors to your network and they might be able to hook you to some agency or company. It is necessary to market yourself in these desperate times.

    If you have leisurely avoided your finances before, it’s high time that you turn back and evaluate. It is uncertain as to when these tough times will end. So, pay attention to your money. If you’re living with a friend on rent, move back in with your parents. 

    Invest in some good bank policies and create an emergency fund. If there is anything that the pandemic has taught us then it’s that life is too short and unpredictable. Therefore, adopt these ways to survive the pandemic and make a living for yourself.

    Guest post written by Megan Madison.