When we partner with a business, our goal is simple: build visibility, trust, and measurable SEO Results. And few clients embody that journey more strongly than Nolan Lawyers, one of Sydney’s most awarded family law and mediation firms.
Recognised across multiple Doyle’s Guide categories — including Leading Family & Divorce Lawyers, Leading Parenting & Children’s Matters, and High Net–Worth & Complex Financial Matters — the team at Nolan has long been known for their expertise. Now, search engines are recognising that authority too.
Over the past month, Nolan’s website has delivered some incredible SEO momentum — the kind of signals we look for when a site is shifting from “well-built” to “market-leading.”
Here’s a look at what’s been happening behind the scenes.
In the last 30 days, Nolan Lawyers recorded:
Even more impressively, branded search demand surged:
These are classic trust and authority signals — Google is learning who Nolan Lawyers are, and more importantly, who they help.
One of the strongest indicators in this month’s report is how well the solicitor profile pages are ranking and converting.
Pages for:
…all sit between position 2 and 10 for their respective keywords, with CTRs as high as 18.9% — a huge number for legal search.
This tells us two things:
When your people are findable, hireable, and trusted before a user even lands on the site, you win.
Nolan Lawyers’ month-on-month improvements aren’t accidental, they’re a direct outcome of strategic SEO foundations:
The result?
Fewer people seeing the site accidentally — more people landing intentionally.
This is exactly how local, service-based businesses should approach SEO in 2025:
Build trust, structure content properly, improve user experience, and let Google do the rest.
If you run a service-based business in Sydney and your website simply “exists” without actually generating new enquiries, Nolan’s results are a perfect example of how the right strategy can unlock stronger SEO Results.
On top of traffic and rankings, Nolan’s site performance is sitting at excellent levels:
A fast, clean, mobile-friendly site is non-negotiable for modern SEO, and Nolan’s is in a brilliant position to scale from here.
With strong foundations now in place, we’re moving into a new phase of their SEO growth:
This is where visibility accelerates — and where rankings begin to climb into the top 3 positions consistently.
Working with award-winning firms like Nolan Lawyers is a privilege — not just because they’re outstanding practitioners, but because their commitment to clarity, compassion, and client outcomes mirrors our own approach to ethical digital marketing.
If you’re a service-based business looking to grow locally, improve rankings, or bring in higher-quality enquiries, we’d love to talk.
Great SEO doesn’t start with hacks, it starts with understanding your audience, your expertise, and how to signal both to Google.
Nolan Lawyers is proof of what happens when those elements come together.
If you’re a Sydney business looking to grow your visibility, attract better clients, and finally feel confident in how you appear online, we’d love to help. Our SEO approach is ethical, strategic and tailored for service-based brands who care about long-term impact, not shortcuts.
Reach out anytime — let’s make your website work harder for you
