How to Get Found Online – SEO Tips
Search engine optimisation (SEO) is essential for improving your online visibility and attracting potential customers. Here are some actionable SEO tips to help new business owners get found online.
Why Sustainability matters
Why we opted to run a sustainable web design Agency and what the Value of Sustainable Web Design and Hosting for Entrepreneurs and business owners. We belive environmental consciousness is not just a trend but a necessity, sustainable web design and hosting offer a compelling opportunity for business owners and entrepreneurs to start their business […]
Our Favourite Digital Marketing Trends
In the dynamic world of digital marketing, staying abreast of current trends is crucial for start-ups and SMEs to remain competitive and relevant. As technology evolves and consumer behaviours shift, businesses in Australia must adapt their strategies to harness new opportunities and overcome emerging challenges. This article explores the key digital marketing trends shaping the […]
The Power of Short URLs:
Why Companies Like Facebook, Amazon, and Google Keep It Concise In the fast-paced digital landscape, every second counts. Attention rates are plummeting and competition for your eyballs is fierce. A few seconds and a sweeter user experience can make or break a brand’s success online. This is why some of the world’s most successful companies, […]
Sustainable Web Design
The internet’s dirty secret Why is Sustainable Web Design even a thing? …Have you ever throught about much electricity the internet uses? Many of us think about our carbon footprint concerning food, travel and clothing… but have you ever thought about the environmental impact of your digital content behaviour? So how much electricity does the […]
Marzipan: New Logo Same Friendly Service
Marzipan Media, your favourite digital marketing agency known for innovative and human-centric approaches, are excited to announce its rebrand to simply “Marzipan.” This change reflects our evolving identity and commitment to helping our clients shine online, inspired by our deep love for the ocean. A Fresh Look with Natural Tones Our new logo and visual […]
How to ensure your CSP is effective against XSS attacks on a WordPress website?
When it comes to the latest core metrics for SEO, Google’s Lighthouse has audits for performance, accessibility, progressive web apps, SEO, and Security. If your website is vulnerable you may lose valuable traction in your search engine results. Content Security Policy (CSP) is a powerful tool to help mitigate the risk of Cross-Site Scripting (XSS) […]
Opportunities for Digital Marketers Embracing AI
The rise of artificial intelligence (AI) is revolutionising the landscape of digital marketing. As technology continues to evolve, AI offers unparalleled opportunities for marketers to enhance their strategies, drive engagement, and deliver personalised experiences. This blog explores the myriad opportunities available for digital marketers who are embracing AI, highlighting key areas such as data analysis, […]
The Future of SEO in a ChatGPT-dominated world
The Future of SEO in a ChatGPT-dominated world
How to Create Powerful Landing Pages that Convert
Let’s delve into the art of crafting compelling landing page copy. Here are some invaluable writing tips to help you fashion a persuasive and actionable narrative for your landing page, geared towards digital content creators: