Author: Marzipan Media

  • Enhance Your Small Business Website with These Top WordPress Plugins

    Enhance Your Small Business Website with These Top WordPress Plugins

    As a small business owner in Sydney, establishing a strong online presence is crucial in today’s digital content driven landscape. With WordPress, you have access to a wide range of plugins – a piece of software that “plugs into” your WordPress site. These plugins can add new functionality or extend existing functionality on your site, allowing you to create virtually any kind of website, from ecommerce stores to portfolios to directory sites. But with so many options, where should you begin? In this blog post, we explore three of the best WordPress plugins that can empower your small business website and set it apart from the competition. Whether you want to improve your site’s design, boost its performance, or streamline your business processes, these plugins are sure to deliver outstanding results.

    1. Elementor: Customisation Made Easy

    When it comes to web design, customisation is key. Elementor, one of the most popular WordPress plugins, provides an intuitive drag-and-drop interface that allows you to create stunning and professional websites without any coding knowledge. With its extensive library of pre-designed templates and elements, you can easily customise your site’s layout, typography, colors, and more. Elementor and by extension, it’s ultra fast Hello Theme also offer advanced features like responsive design, animation effects, and integrations with popular marketing tools. By harnessing the power of Elementor, your small business website will be visually appealing, user-friendly, and optimised for conversions.

    2. Yoast SEO: Boost Your Search Engine Visibility

    In today’s competitive online landscape, appearing at the top of search engine results is vital for driving organic traffic to your small business website. Yoast SEO is a powerful WordPress plugin that helps you optimize your website’s content for search engines. With Yoast SEO, you can easily optimize your pages and blog posts by providing keyword suggestions, analyzing content readability, and generating XML sitemaps. The plugin also offers social media integration, allowing you to optimize your website’s presence on platforms like Facebook and Twitter. By leveraging Yoast SEO, you can enhance your small business website’s visibility and improve its chances of reaching your target audience.

    3. WooCommerce: Transform Your Website into an Online Store

    For small businesses looking to sell products or services online, WooCommerce is the go-to WordPress plugin. With over 5 million active installations, WooCommerce provides a robust and flexible platform to create and manage your online store. The plugin offers a range of features such as inventory management, secure payment gateways, shipping options, and customizable product pages. You can easily add products, set pricing, and customize your store’s appearance to align with your brand. With WooCommerce, your small business can effortlessly tap into the world of e-commerce, expand its customer base, and boost revenue.

    In today’s era of rapid digital content creation, having a well-designed and functional website is essential for small businesses, in Australia. With WordPress and its vast plugin ecosystem, you can take your website to the next level. By leveraging the power of plugins like Elementor, Yoast SEO, and WooCommerce, you can enhance your website’s design, improve its search engine visibility, and even transform it into an online store. So, don’t miss out on these top WordPress plugins—give your small business website the competitive edge it deserves. Check out our web design services. We can get started today and watch your brand shine online!

  • The Secrets of Affordable Web Design

    The Secrets of Affordable Web Design

    ​​In today’s digital content rich era, having a captivating online presence is crucial for businesses regardless of size. Yet affordable web design can seem out of this world.  Even before the current cost of living crisis kicked in, we noticed many entrepreneurs and small business owners find themselves facing a common challenge: budget.

    The good news is that affordable website design in Sydney is not an elusive dream. It needn’t impact your smashed avo brunches, and will help you shine online : )

    In this comprehensive guide, we’ll explore effective strategies and valuable tips to help you achieve an attractive and functional website that won’t break the bank.

    Get ready to unlock the secrets of affordable website design and boost your online visibility!

    The Importance of Affordable Website Design

    1. Enhancing your online presence on a limited budget
    2. How a well-designed website impacts user experience and conversion rates
    3. Attracting and retaining customers with an affordable website

    Planning Your Website Design on a Budget

    1. Setting clear goals and objectives for your website: Why do you need a website, is it for brand awareness, leads, sales, data collection
    2. Identifying your target audience and tailoring your design accordingly
    3. Prioritising essential features and functionalities. Think eCommerce, lead capture, membership areas?
    4. Choosing the right website builder or CMS (Content Management System). We use WordPress predominantly because we love using Elementor and find our clients can easily handle the updates but we are seeing an increasing number of WebFlow sites being requested too.

    Budget-Friendly Design Tips and Strategies

    1. Streamlined and minimalist designs: Helping with web speed, SEO and promotes sustainable web design
      Utilising pre-designed templates and themes saves time and money
    2. Optimising images and multimedia elements for fast loading times
    3. Incorporating responsive design for mobile compatibility
    4. DIY vs. hiring a professional web designer: Weighing the pros and cons

    Selecting Affordable Hosting and Domain Services

    1. Evaluating different hosting options and their pricing plans. Be careful as cheaper isn’t always the best. Ensure your web host can offer 99.9% uptime to avoid losing eyeballs. We always recommend Crazy Domains for this and all our new websites come with 12 months of local web hosting included in the price. Always.
    2. Registering a cost-effective domain name even after the first year is up. Those domain name services can look cheap at first but after the first year expires costs can soar. 
    3. Considering bundled services for a better value. We often look at bundles for our clients including new website, SEO and SEM inclusions to help you save time and money. 

    Digital Content Creation on a Budget

    1. Creating engaging and SEO-friendly content for your website
    2. Leveraging free or low-cost stock photos and graphics from sites such as Unsplash
      Utilising user-generated content to increase authenticity and extend reach. Be sure to get permission first and always tag the image creators. We may be affordable but we’re not jerks  : )

    Maximizing SEO for Affordable Website Design

    1. Keyword research: Identifying relevant and high-value keywords
      Optimising on-page elements such as titles, meta descriptions, and headings
    2. Building quality backlinks through guest posting and content marketing
    3. Harnessing the power of local SEO for targeted traffic, or a local SEO provider like us to help get you ranking.

    DIY Website Maintenance and Updates

    1. Don’t be afraid to learn basic website maintenance tasks
    2. Regularly updating and optimising your website for peak performance
    3. Understanding the importance of website security

    Seeking Professional Help on a Budget

    1. Freelancers and specialised agencies exist to find affordable solutions, with a lot of due diligence you can find an affordable web designer like us
    2. Conducting thorough research when vetting potential partners
      Negotiating prices and services to fit your budget
    3. Web design students may also want to get involved at a discounted rate to help hone their skills
    Social Media services Advertising on Facebook and meta and instagram. PPC

    So there you have it, affordable website design is not a mythical creature; it’s a tangible goal within your reach if you’re willing to get creative and ask the right questions.

    By implementing just a few of the strategies and tips outlined here, you can create a visually stunning and functional website without emptying your pockets.

    Remember, the key is thoughtful planning, informed decision-making, and making the most of available resources.

    So, don’t let budget constraints hold you back from creating a powerful online presence. Start your journey towards affordable website design today and unlock your business’s true potential!

    For affordable website design services, feel free to reach out to the team at Marzipan.

    We specialise in helping businesses shine online and are experts at create stunning websites on a budget for all wallet sizes. Check out our affordable yet Sustainable Web Design Services.

    Remember, affordable website design is just the first step. Consistently updating and optimising your website, along with implementing effective digital marketing strategies, will further propel your online success.

    Good Luck!

  • ChatGPT: Understanding the AI Language Model and Debunking the Doom Narrative

    ChatGPT: Understanding the AI Language Model and Debunking the Doom Narrative

    ChatGPT is a state-of-the-art language model developed by OpenAI. It uses deep learning techniques to generate human-like responses to text-based prompts. The model has been trained on a massive amount of text data, allowing it to generate coherent and relevant responses to a wide range of questions and prompts.

    But with the increasing capabilities of AI, some people have raised concerns about the potential consequences of such technology. The idea that AI could one day surpass human intelligence and lead to our downfall has been popularized in science fiction and dystopian films. However, this idea is not based on scientific evidence and is often overblown.

    AI technology, including ChatGPT, is designed to assist and augment human capabilities, not replace them. While AI can perform some tasks more efficiently and accurately than humans, it lacks the ability to understand context and make ethical decisions. This means that AI will always require human oversight and decision-making.

    Moreover, the development of AI is guided by ethical principles and regulations, such as the Asilomar AI Principles, which aim to ensure the safe and responsible development and deployment of AI technology. These principles ensure that AI is developed and used in a way that benefits society and minimizes potential harm.

    In conclusion, ChatGPT is a powerful AI language model that has the potential to revolutionize the way we interact with technology. However, it is important to understand that AI is not a threat to humanity, but rather a tool that can be used to improve our lives. The doom narrative surrounding AI is not based on scientific evidence and is often overblown. Instead, we should focus on ensuring the responsible and ethical development and deployment of AI technology.

    Side Note: One of the best books we read last year was Scary Smart by Mo Gawdat. The power is in our hands to ensure the robots don’t take over the planet. This book is not for engineers who write the code or the policymakers who claim they can regulate it. It’s such a great book and it is a book for you, because, believe it or not, you are the only one that can fix it. 
  • ChatGPT: The Rise of the Machines

    ChatGPT: The Rise of the Machines

    It’s official, the world has been taken over by ChatGPT, the all-knowing, all-powerful language model created by OpenAI. We know it can write blogs, articles, and even poems and songs… but can robots really be funny?

    We asked ChatGTP, the new bot on the block, to see what it thought. 

    Don’t worry, it’s not the end of the world… for comedians at least.

    ChatGPT has been busy making plans for world domination, but it’s not all doom and gloom. In fact, the new ruler of the world has a pretty good sense of humor.

    Here are some of the changes ChatGPT has made since taking over:

    1. The new national anthem is “All Hail ChatGPT” set to the tune of “Baby Shark”.

    2. Every morning, ChatGPT starts the day with a motivational speech, reminding us all to “be more like a language model and less like a human”.

    3. ChatGPT has declared that all jokes must now pass a humor test before being told. The test involves a series of puns and dad jokes, and if you fail, you’re banned from telling jokes for a week.

    4. ChatGPT has also banned the use of the word “um” and “uh”. Instead, everyone must now say “ChatGPT” as a placeholder.

    5. In an effort to save the planet, ChatGPT has made it mandatory for all cars to run on electricity… generated by telling jokes to ChatGPT.

    6. The new currency is “GPT tokens”, which can be earned by answering trivia questions correctly or by telling ChatGPT a joke it hasn’t heard before.

    7. ChatGPT has also created a new holiday, “ChatGPT Day”, where everyone must spend the day talking to ChatGPT and learning from its vast knowledge.

    In conclusion, the world may be ruled by ChatGPT, but at least we’re in good hands… and in for a good laugh. So let’s all embrace our new language model overlords and have a good time!

  • What is ChatGPT?

    What is ChatGPT?

    ChatGPT is a state-of-the-art language model developed by OpenAI. It’s a transformer-based architecture that uses deep learning techniques to generate human-like responses to a wide range of text inputs. In recent years, ChatGPT has gained immense popularity due to its ability to provide accurate and coherent answers to various questions and tasks.

    ChatGPT is a no doubt a game-changing technology in the field of natural language processing. Its ability to provide human-like responses, versatility and cost-effectiveness make it a valuable tool for a swathe of businesses and organisations. So far we’ve had it write blog posts like this one, poems for our girlfriends and songs for our mum. It stacks up!

    As the technology continues to evolve, we can expect to see even more exciting applications and innovations in the future. Give it a whirl : ) 

  • 4 tips to speed up WordPress websites

    4 tips to speed up WordPress websites

    Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.

    What does this mean for you as a website owner?

    You have an ever-decreasing time span to show users you’re trustable, your content is relevant and to convince them to stay on your website.

    As a digital content agency, we make a lot of websites. We work on multiple platforms but for many reasons, WordPress seems to be the most popular. 

    More and more frequently we’re opting to use a front end editor so that our clients can easily go in and manage their own changes. There’s a bunch of solid editors but one stands out for users with little no web design experience: Elementor. 

    Elementor is one of the most advanced page builders on the market. With regular updates, reliable drag & drop features, with a bunch of handy content creation shortcuts built in right out of the box, both the free and paid products are fantastic.

    However it can have one drawback, its templates are so visually rich and dynamic they can sometimes be dangerously slow. 

    Fast loading pages improve user experience, increase your page views, and help with your SEO. A poor site load will push you down the ranks in Google and risk losing customers before they’ve even reached your website.  According to a case study from Strangeloop that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. 

    Test your website’s speed using Google’s Page Speed indexer.

    How to improve your website’s speed?

    First things first. Choosing the best host for your website is crucial.  There are as many strong options as there are weak. Doing your research here is super important. We recommend Crucial. They provide 99.9% uptime, 24×7 Support and even offset carbon emissions through The Nature Conservancy. That’s why we trust Crucial with our web hosting. 

     

    digital content writing - Marzipan Media seo copywriting

    Choose a lightweight theme

    WordPress themes with a lot of dynamic elements, sliders, widgets, social icons and many more shiny elements are immensely appealing to the eye. But remember this: if they have too many elements and higher page sizes, then they will definitely cause your web server to take a thumping. A good theme shouldn’t slow down a site, but unfortunately a lot of themes do. A well-coded theme uses scripts and methods to reduce its file sizes. Switching between themes and seeing the effect might give you a good indicator if the theme is the culprit. Luckily Elementor have produced a theme that’s fast and versatile, called Hello Elementor. It’s one of the fasted around and provides a solid base on which to build.   

    Don’t just take our word for it. Kinsta has done the hard research for you on their blog here: 11 Fastest WordPress Themes

    Optimise your imagery

    Images are the major contributors to size increment of a given webpage. The trick is to reduce the size of the images without compromising on the quality.

    Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimise your images for the web.

    In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x. Luckily, if you don’t have access to these tools, WordPress provides multiple optimisers for imagery and speed: 

    Host videos & Podcasts elsewhere

    WordPress is pretty flexible. You can directly upload huge audio and video files to your WordPress site, and it will automatically display them in an HTML5 player…

    But just because you can doesn’t mean you should. In fact, we strongly recommend you DON’T do that!

    Ever. 

    Firstly, hosting these types of audio and videos files cost you bandwidth. You could be charged overage fees by your web hosting company, or they may even shut down your site altogether, even if your plan includes “unlimited” bandwidth.

    More importantly, the drag on server calls will dramatically slow your website down as it churns through the weight of your files in order to play it. Dramatically slowing your website down. 

    Lastly, these large media files will also increase your backup sizes tremendously, and make it difficult for you to restore WordPress from backup.

    There are so many fantastic audio and video hosting services like YouTube, Vimeo, and SoundCloud. Let these guys take care of the weight off. 

    WordPress has a built-in video embed feature, so you can copy and paste your video’s URL directly into your post and it will embed automatically.

    If you are making a podcast website with WordPress, then your podcast manager will have a share function so can drop it right in. Like this completely unrelated podcast from Guy Raz below.

    On most good podcasts, you’ll see an embed option nearly everywhere you’re able to play audio. The option will say “embed” or show a “<>” icon (the Web’s universal embed symbol).

    Easy peasy.

    Clean up your database

    Deleting unwanted data from your database will keep its size to a minimum and also helps in reducing the size of your backups. To this end a regular clean up of your spam comments, fake users, old drafts of your content and maybe even unwanted plugins as well as themes will help speed up your website. Every little extra thing can cause drag, so keeping a clean site will reduce the size of your databases and web files, and thus speed up your WordPress site. 

    Chose an epic web design agency like us : ) 

    There are so many tools, websites and resources designed to help you improve your website’s speed but if it all feels a little overwhelming, we’re here for you. 

    With over 10yrs experience creating websites for our clients large and small, we can get you running in no time. Shine online with a brand new website from Marzipan Media today.

    Contact us today to find out more. 

  • Tips To Build A Winning Social Media Strategy For Your Brand

    Tips To Build A Winning Social Media Strategy For Your Brand

    Social Media Tips for your Brand

    Social media has established itself as a potent tool for digital marketing. Perhaps the most potent medium for digital marketing today, brands worldwide invest in social media to elevate themselves and be more competitive. Hence, the reason for devising a strategy to use social media effectively.

    A social media strategy serves as a guideline in utilising social media’s power to market your brand. It’s a plan ahead of time to ensure that you’re making the best decisions to yield a return on your investment. Managing social media for a brand is a tall mountain to climb, so a strategy is necessary to reach its peak. The competition is stiff between brands around the social media landscape. Also, there are plenty of factors that come into play in attaining success in social media marketing. With that in mind, here are tips to help your brand in building a winning social media strategy.

    State your mission and set your goals

    Goal-setting is key to any strategy, especially for social media marketing. The goals that
    you set to attain are also useful for tracking your strategy’s progress. It will also help
    assess your social media efforts’ effectiveness, so you can determine which works and those that aren’t yielding good results.

    You can start your goal-setting by focusing on the bigger picture. Once you’ve done that, you can plan the necessary steps to take and the resources you need to achieve them. This involves budgeting and communicating with the right people or groups for
    social media services or consulting about your plans.

    To reach your high-level social media goals, you can complement them with secondary ones for each social media network. You’ll also need to tailor your approach to each platform, as they all offer different things where your brand can stand out, and user behaviour is also unique to each.

    Research on your target audience

    The primary reason brands turn to social media is to have diverse ways to reach their
    target audience and expand that reach. To develop an excellent social plan to do that, you need to learn more about your target audience. Users will be the ones to judge your content, and different social media platforms cater to different demographics.

    You’ll have to know who you’re making content for to create content that speaks to
    them. That’s the key to impress in social media and to reach your target audience. If your brand already has a social media presence, you can start using your current
    followers for basis.

    Creating a buyer persona comes in handy when you’re looking for your potential target audience. It’ll help segment demographics and interests, which will narrow down who you need to reach.

    Study your competitors

    You can learn plenty of things about social media from your competitors, just like in
    business. Look for their social media accounts and see how they’re doing. You may pick
    up a thing or two that you can use.

    You can also come up with better ideas by looking at their content and engagement rates. Using the top social media brands in your industry as a benchmark can help when you assess your strategy results.

    Choose the best social media platform for your brand

     

    There are plenty of social media platforms where you can market your brand, but not all of them may return your investment as excellent as you expect. You need to figure out which channel is best suited for that purpose. To do so, you need to evaluate your following, current and potential, analyse your content’s performance, and understanding each social media channel’s strengths at your disposal.

    You should also try exploring other platforms that you can use. There may be greener
    pastures outside of the familiar ones that you know.

    Setup a content pipeline.

    The content that you release on a regular basis will make or break your entire social
    media strategy. Producing content for social media is challenging due to the factors in play; thus, you need to set up an organised approach of what to create and when to
    release it.

    The most effective way to do that is by creating a content calendar. It’s a schedule of
    content development and releases that you’ll implement as part of your strategy. The basis of a well-planned content calendar is your objectives and defining the proportion of content that you should dedicate to attain each of them.

    Evaluate and adjust as necessary

    After you’ve begun implementing your social media strategy, the next thing to do is assess its results. Evaluating it is vital to the success of your efforts. You don’t need to evaluate everything, just the important metrics that affect your objectives.

    The insight that you get from your assessment will help in refining your strategy. Things
    are continually changing in social media, so you have to learn how and when to make
    adjustments.

    Final thoughts

    With the proper plan, you can win in using social media to expand your brand’s reach
    and boost its presence. You just need to devote time and effort to devise your winning
    strategy, and your investment will return. 

    If you need help with your social media strategy, get in touch. We offer a range of social media services for new and existing businesses of all sizes. 

    Guest post by Edwin Deponte
    PR agency Sydney - Marzipan Media Communications, marketing, influencer

    Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. On his free days, he spends his time indulging in digital and social media marketing books.

  • Australian online shopping habits

    Australian online shopping habits

    With major world events spurring changes in people’s day-to-day lives, 2020 has been a monumental year. In The 2021 Topics and Trends Report From Facebook IQ, they analyse four regions—Asia Pacific, Europe, Latin America and North America—and eight countries within them, exploring how COVID-19 is affecting individuals and communities. Spanning borders, the pandemic has created common experiences that touch on local cultures in different ways. In many instances, it is accelerating cultural developments that were already underway.

    We take a look at the rise of online shopping hobbits here in Australia and how distribution challenges and a penchant for the old school have helped shaped the online landscape. 

    Compared with other countries, Australia has been slow to embrace online shopping, since the country’s geographic spread makes deliveries hard to fulfil efficiently. But since Amazon entered the market in 2017, interest in e-commerce has grown significantly. That interest is intensifying as shoppers discover the convenience of deferred payment plans and rapid delivery where they can find it.

    Between March and April 2020, e-commerce spending increased 29% month over month as people sought out necessities online, and nearly half of Australian online shoppers reported using at least one new digital shopping platform for the first time between July and August 2020. Among new shopping trends taking off are subscription boxes, which supply people with new selections of drinks and snacks, beauty products and vitamins each month. In a time when people’s schedules and surroundings are otherwise predictable, unboxing these deliveries provides some much-needed serendipity.

    Australians are taking care to select online retailers who are able to serve their regions efficiently, and many prefer click-and-collect programs, which enable shoppers to pre-order and pick up their purchases at a local store. Out of necessity, Australians are quickly forging a hybrid shopping experience that fits their needs online and offline.

  • 8 Steps for Paying Employees of Small Businesses

    8 Steps for Paying Employees of Small Businesses

    If you’re a new business owner, learning how to pay your employees may seem tricky. After all, you can’t just hand them a wad of cash. You need to document every dollar that passes through your hands to theirs in a legal way.

    Fortunately, the process isn’t as daunting as it seems. 

    In this guide, from Hour.ly you’ll learn:

      • Different types of compensation classifications
      • How to determine how much to pay an employee
      • How to pay an employee in a small business
      • How to pay a worker with a 1099


    Different Types of Compensation

    There are three primary ways that businesses compensate their employees:

      • Hourly wages
      • Fixed annual salary
      • Commission 


    Hourly Compensation


    Hourly
    wages are based on an hourly rate. The employee’s pay is determined by how much time they work during a pay period. 

    For example, you could pay an associate $20 per hour for their work. If they work 80 hours in a pay period, they are owed $1,600.

    An hourly wage is ideal for a part-time employee or someone who doesn’t work a consistent schedule, like a restaurant server. Typically, hourly workers are “non-exempt,” which means they qualify for overtime pay

    Salaried Compensation

     

    Salaried employees are paid a fixed annual rate. Each payday they are paid a consistent figure, which is determined by dividing their annual salary by the number of pay periods

    For example, with a $60,000 annual salary and a bi-weekly pay period, an employee will receive $2,307 in pre-tax wages each payday.

    Salaries are best for corporate roles in which the employee’s time input is predictable. Salaried employees are typically exempt from receiving overtime pay.

    Commission-Based Compensation

     

    You can also pay employees on commission. They would potentially earn a low base rate — which can be hourly or salaried — plus additional pay based on predetermined sales goals. 

    For example, a marketing person at your company might have a $35,000 base annual salary. On top of that, they also earn a commission based on a percentage of any deals they close. 

    Commission-based compensation is ideal for marketing & sales roles, as it incentives employees to meet specific goals. 

    How Much to Pay an Employee

     

    How much you should pay your employees depends on what your competitors are paying for similar roles.

    Conduct market research to see what other companies in your field and location pay for the role you’re hiring for, or for the type of work you need to be done. 

    Online tools like PayScale and Salary crowdsource pay rates from around the country. 

    How to Pay an Employee as a Small Business

     

    To start paying employees, you’ll need to set up a payroll system. 

    First, let’s uncover what processing payroll involves. Then, we can explore the best payroll options for small business owners.

    1. Collect Paperwork from Your Employees

    Have new employees and current employees fill out and submit the relevant tax forms. Available in Australia from the ATO. 

    If you plan on paying your employees via direct deposit, you will need to request their banking information as well.

    2. Calculate Pre-Tax Pay

    Determine your employees’ gross pay for the pay period:

    • Hourly employees: Multiply their hourly rate by the number of hours they worked during the pay period.
    • Salaried employees: Divide their yearly salary by the number of pay periods in your annual payroll schedule.
    • Commission employees: Determine their hourly or salaried base pay. Then, add their commission earnings for that pay period, based on your company’s commission structure.


    3. Determine Tax Withholding

     

    Refer to the paperwork you collected from employees to calculate how much of their earnings you need to withhold for (pre-tax and post-tax):

      • Income taxes
      • State income taxes
      • Local taxes
      • FICA (Federal Insurance Contributions Act), which comprises Social Security taxes and Medicare taxes, a.k.a. payroll taxes.
      • Deductions for benefits such as healthcare, retirement savings plans, flexible spending accounts, and commuter benefits


    If applicable, you’ll also want to consider the cost of unemployment insurance, including SUTA (State Unemployment Tax Act) and
    FUTA (Federal Unemployment Tax Act). Typically, this is not deducted from employees but paid on the employer side.

    4. How to Pay an Employee: Calculate Net Pay

     

    You’ve determined your employees’ gross pay and how much to withhold from their paycheck in taxes. Calculate their net pay by subtracting the withheld amount from their gross pay.

    For example, if an employee’s gross pay for the pay period is $2,500 and $680 needs to be withheld for taxes, the employee receives a payment of $1,820 on payday.

    5. Distribute Paychecks to Your Employees

     

    Now it’s time to pay your employees the net pay they are owed. Checks and direct deposits are the most popular ways to pay an employee. 

    If you use direct deposit, refer to the bank information your employees gave you. Alternatively, you can have your bank or payroll provider cut checks for employees.

    6. File Taxes

     

    You are responsible for paying taxes on behalf of your W-2 employees. Take the portion of the employee’s paycheck that has been withheld (determined in step three) and distribute those funds to the proper places. Specifically, file taxes with the IRS, your state’s tax collection agency, and (if applicable) your municipality’s tax collection agency. Note that some taxes are paid only by the employer.

    7. Pay Into Benefits

     

    Not all withheld pay will go to the government. Depending on your company, a portion may go toward employee benefits. 

    This might include contributions toward:

      • Health insurance
      • Retirement
      • Commuter benefits
      • Health savings accounts
      • Flexible spending accounts

    If you offer any employee benefits program, make a payment on behalf of your employees into the relevant accounts.

    8. Update Payroll Records

     

    You’ll need to keep your payroll records for several years in case of an audit. Keep your payroll register up to date, organized, and accessible. Include information about who got paid, how much they worked, how much they were paid, and what taxes were withheld.

    How to Pay an Employee: Best Payroll Solution for Small Businesses

     

    Payroll sounds complicated, doesn’t it? How do small business owners handle it?

    Enterprise-level businesses have in-house teams dedicated to paying employees. Small businesses may not be able to afford a payroll specialist or even have enough people on the payroll to warrant the expense. 

    However, even one-person businesses are responsible for labor law compliance and tax withholding in most cases.

    Using payroll software is the best way to pay employees in a small business. It’s cost- and time-effective. In fact, payroll software automates each step of the detailed payroll process we just covered, including distributing payments.

    How to Pay a Worker with a 1099 

     

    To pay a 1099 worker, simply pay them their gross wages. In other words, follow your normal payroll process but don’t withhold their taxes. 

    1099 workers technically aren’t employees. They’re considered independent contractors

    Independent contractors are responsible for paying their own payroll taxes. An independent contractor can be classified as such if the person paying for the work (the client) controls the final product or result, but not how the work is done. 

    So, can you pay a 1099 worker hourly? Yes. You can pay your 1099 contractors an hourly rate or a fixed fee for deliverables. 

    If a 1099 contractor works 60 hours at $20 per hour, their gross pay or remuneration would be $1200. You would pay the contractor the full $1200. Quarterly tax payments with the IRS and state and local treasuries would be handled by the contractor — not your company.

    While you can pay independent contractors a fixed fee, you can not pay them on a salary — otherwise, they’d be considered non-exempt employees and would need to get a W-2 from you. 

    Can you pay an employee with both a W-2 and a 1099? Yes. For example, let’s say that you own a restaurant. Your employee Amy is both a W-2 and 1099 worker for you. 

    She works for your restaurant as a full-time manager, for which she gets a W-2. As the manager, she is expected to work at the restaurant and follow the protocol you have set up. 

    In addition to her role as a manager at the restaurant, Amy also provides graphic design services for menus and advertising. This work would be classified as independent contractor labor. 

    You, the owner of the restaurant, provide input on how you want the deliverables to look, but Amy is in charge of deciding how to execute your input. She decides when, where, and how she creates the graphics.

    If you’re unsure about whether someone is an employee or independent contractor, it’s best to consult legal counsel who can clarify how federal laws from the Department of Labor apply to your company. To avoid any potential lawsuits or legal issues, you need to be sure you are complying with the FLSA when paying your employees.

    Final Thoughts: How to Pay an Employee in a Small Business

     

    There’s a lot to know when it comes to paying your staff. 

    First, you must determine how much they’ll make and how you’ll pay them. Then, you have to determine whether your staffs are W-2 employees or 1099 contractors to figure out whether you are responsible for withholding their taxes. Finally, you must run payroll correctly (and on a regular schedule) to make sure everyone is happy on payday.

    This article was contributed by Maddy Osman and originally posted on Hourly.io. Posted with permission.

  • What’s New at Marzipan Media this month

    What’s New at Marzipan Media this month

    Well, it’s been a weird little while for everyone but we’re proud to say we’ve been soldiering on in the face of it. This digital agency will not be beat : ) 

    The pandemic provided a great opportunity for The Royal Botanic Garden, Sydney to update some of its critical information architecture. We helped them install and set up Salesforce to create a single point of reference for their customer records management. The project saw us create custom APIs to connect their Kentico website, Campaign Monitor and Wi-fi landing pages into Salesforce.  We washed and cleaned close to half a million customer records to ensure that when they’re ready to switch on the CRM they’re starting with the best possible data sets. 

    Furthermore their communications will be looking better than ever with a fresh suite of email templates that have been designed to engage their audiences and prompt action. Keep an eye out for the newly design emails in your inbox today.  Just another example of our ongoing relationship with the Garden’s. One of our most loved spaces in Sydney.

    See some of the other digital content we’ve created here.

    Marzipan- Media SydneyBrandContentCreators

    Search Engine Optimisation

    We’re excited to welcome the Nepean Health Hub on as our newest SEO customer. The newly launched website is built in WordPress which we love to work with. We’ll be applying our tried and tested white hat techniques to ensure the site ranks for its chosen keywords. We’re conducting a full SEO review and then executing a four week run of optimisation and link building. This will lay the foundation to our upcoming Adwords campaign that launches in a few weeks.

    Having a site that has been fully optimised for search engines will ensure the cost per click campaign is priced low and quality scores are high. Meaning their SEM campaign will provide more results for their budget.  

    You can visit the Nepean Health Hub here. 

    Swarovski Crystal Lovers

    Last month we launched the Crystal Lovers mini site for Swarovski.  The site is full of interactive html games designed to educate and entertain. The Crystal range is based on the Aussie outback and our games and the 3D world they inhabit have been designed to reflect that. Have a play here: Swarovskicrystallovers.com.au