Start up tip: Monitor Your Competition

Analysing your competitors in the market can be great exercise to help surface opportunities for your brand. Keeping an eye on the competition can provide insights and inspiration when planning your 2020 marketing campaigns be it social media marketing, search or display advertising. What resonates with their audiences, what strategies can you see that are […]

New Site Just Launched

We’re excited to launch our latest web design project for UK based Financial Advisors, Imperial Chartered.  The site has been designed to maximise speed and conversion through use of an Elementor Template designed in WordPress. These templates allow the an easy to use front end editor for the client to make simple change to their […]

What’s happening at Marzipan Media in August?

Digital Marketing Campaign Sydney Open is Sydney Living Museums’ annual signature event. For one weekend each year, Sydney Open unlocks the doors of the city’s historically significant, architecturally inspiring, contemporary and secret spaces usually off-limits to the general public.Since its inception in 1997 Sydney Living Museums has welcomed over 82,000 visitors to more than 420 […]

Creativity in the age of Mobile Marketing

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Most marketers are aware of the rise of mobile, you’d be hard pressed not to be. Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. But many companies (or at least some of the people that marketers report into perhaps) are still applying the […]

How to Write Online Content that Google likes and people love!

When it comes to writing online content for your website, you aren’t just writing for yourself. Before you put the words on the page, you need to consider things that will ensure Google likes your content, and your audience absolutely loves it! These 9 steps to creating search friendly, online content will help: Write Clickable, […]

How many hashtags should I use on Instagram?

Selecting the best hashtags for your Instagram posts can mean the difference between appearing at the top of your feeds or sinking to the bottom without a trace. Get it right and you can enjoy long tail success collecting likes through discovery for days after but getting it wrong can mean your post could be […]

7 steps to successful digital content creation

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As a digital marketer, start-up or business owner of any size, creating beautiful content will help you attract, engage, and delight audiences, bringing new customers to your site, and ultimately, generate revenue for your company. Find out how to get the best content for your brand with our 7 simple steps.

Meet Generation Z

A new report published by Think with Google lifts the lid on Generation Z, the newest generation of tech savvy, mobile wielding, video consuming kids to hit the streets of social media.