The Climate Crisis Communication Challenge:
Fossil Fuel Marketing: Why Sydney Agencies Must Choose Sides As members of the global Clean Creatives community, we’ve witnessed firsthand the growing tension between scientific consensus and industry practice. The recent approval of Woodside Energy’s North West Shelf project extension until 2070 serves as a stark reminder that while the world burns, some still choose […]
The Power of Short URLs:
Why Companies Like Facebook, Amazon, and Google Keep It Concise In the fast-paced digital landscape, every second counts. Attention rates are plummeting and competition for your eyballs is fierce. A few seconds and a sweeter user experience can make or break a brand’s success online. This is why some of the world’s most successful companies, […]
Marzipan: New Logo Same Friendly Service
Marzipan Media, your favourite digital marketing agency known for innovative and human-centric approaches, are excited to announce its rebrand to simply “Marzipan.” This change reflects our evolving identity and commitment to helping our clients shine online, inspired by our deep love for the ocean. A Fresh Look with Natural Tones Our new logo and visual […]
Businesses stop playing and start using ChatGPT – AFR
Australian chief executives have revealed programs under way to incorporate generative artificial intelligence, through ChatGPT, into working practices, with marketing work, computer coding and snappy last-minute presentations already passing the test at some big-name companies. Marzipan co-founder and chief digital content creator, Ben Adams, talked to the AFR about the ways in which we’re using […]