Generative Engine Optimisation (GEO): The Future of AI Search in 2025
Why Generative Engine Optimisation (GEO) Matters More Than Ever The Tipping Point We’ve All Been Waiting For Picture this: you’re researching a product, planning a holiday, or solving a work problem. Instead of scrolling through pages of search results, you ask ChatGPT, Claude, or Perplexity a question and get a comprehensive, cited answer instantly. Sound […]
Getting Your Brand Mentioned in AI Search Results:
The Startup’s Guide to Future-Proofing Your Digital Presence How to navigate the shift from traditional Search to AI-powered answers and why SEO isn’t dead—it’s evolving If you’ve noticed your target audience asking ChatGPT for restaurant recommendations or consulting Perplexity for product advice instead of scrolling through Google results, you’re witnessing a fundamental shift in how […]
Marzipan: The Rebuild Story
TL;DR I rebuilt my agency website from the ground up. It took me over 8 weeks, two existential crises, 200+ questions to Lovable, numerous false starts with static generators, one contact component meltdown, and more conversations about redirects than I care to admit. But I made it (mostly). This is the full, unfiltered story—from nervous […]
How To Come Up With Blog Content Ideas For SEO
(Yes, It’s Still Worth It) Generating fresh and relevant blog content ideas can feel like an uphill battle—especially when you’re juggling a million other startup priorities. You know you should be publishing to help your site rank on Google and bring in new leads, but let’s be honest, finding ideas (let alone time to write […]
Affordable SEO Sydney: Your Complete Guide to AI-Powered Search Engine Optimisation in 2026
If you’re searching for affordable SEO in Sydney that actually works (without long contracts or hidden fees), this guide walks you through exactly what to expect in 2026. Most businesses searching for affordable SEO in Sydney aren’t actually looking for SEO. They’re trying to fix something deeper. Maybe enquiries have slowed. Maybe the website looks […]
How to Use AI-Driven SEO to Create a More Sustainable Web Design
AI-driven SEO emerges as a transformative force. By harnessing machine learning and extensive data analysis, brands can enhance their search rankings.
Keyword Density in SEO: Asking the Right Questions
When it comes to optimising your website for search engines, the topic of keywords often arises. A common question from those new to SEO is: “How many times should I use a keyword on my website?” This inquiry, while understandable, misses the broader picture. In this article, we’ll explore why keyword density—a concept that has […]
Unlocking the Power of SEO in 2025: A Guide for Marketing Managers
The power of Search Engine Optimisation (SEO) in 2025 continues to grow and evolve, in our attention economy, it plays a pivotal role in ensuring your business’s online visibility. The old adage “If you’re not online, you don’t exist” has never been more true. The meaning of online may be changing but the crux […]
Unlocking the Power of SEO for Small Businesses:
A Toasty Success Story At Marzipan Media, we believe that SEO is the key to unlocking long-term success for small businesses. We’re thrilled to partner with Toasty, creators of the Ultimate Weatherproof Jacket, to help them expand their digital reach and connect with more outdoor adventurers. Whether you’re a local boutique or an international brand, […]
The Secret to Ranking Product Pages Every Time
Ranking product pages on Google is no easy feat. These “money pages,” as we often call them in the trade, are vital to driving sales and revenue, yet they’re notoriously difficult to rank. They exist in a competitive environment where countless businesses are vying for those coveted top spots. The difficulty isn’t just due to […]