Arrest 2 Release is a vital new digital resource helping women navigate every stage of the criminal justice system, from arrest to release. The vision is to provide ‘sliding door moments’ that prompt women to take a step towards a positive outcome. It is the brainchild of Belle Walker, a formerly incarcerated woman and current Advocacy and Development Officer for the KWOOP Coalition (Keeping Women Out of Prison). This site is a powerful example of lived experience driving systemic change.

We were honoured to be chosen to bring this project to life — collaborating with Belle, pro bono UX designer Frances Miller, and a range of justice and support services to transform hundreds of hours of consultation into a trusted, trauma-aware digital experience.

The Challenge

The content, structure and safety features of this site needed to meet the needs of women at risk, in custody, or returning home. That meant a mobile-first build, lightning-fast load times, accessibility compliance, discreet branding, and ultra-clear pathways through complex and confronting information.

All while working with a stretched team, tight timeline, and deep emotional investment from every stakeholder involved.

Our Solution

We delivered a fully responsive, WordPress-based site backed by thoughtful UX and accessibility-first design. Key features included:

  • A calm, clear visual language grounded in the new Arrest 2 Release brand
  • Custom navigation and layout to match the lived experience-informed user journey
  • Accessibility best practices for text size, contrast, screen reader support and more
  • A strong SEO and content foundation that supports future visibility
  • Optimised code and hosting for sustainability, performance, and reach

Metrics & Impact

  • Lighthouse Scores: 82 Performance / 96 Accessibility / 100 SEO / 100 Best Practices
  • First Contentful Paint: 1.0s
  • Largest Contentful Paint: 2.3s
  • Total Blocking Time: 40ms
  • Carbon Output: 0.18g CO₂ per page view (cleaner than 57% of tested sites)

Our Role

Marzipan led the brand development, design implementation, technical build, and ongoing performance optimisation — bringing the site to life while respecting the voices behind it. We also advised on content structure, navigation logic, and safe language practices.

EEAT Elements

  • Experience: Project built with direct input from women with lived experience of incarceration
  • Expertise: Collaborated with sector leaders and pro bono UX experts to ensure informed execution
  • Authoritativeness: Commissioned by KWOOP, a leading voice in justice reform in NSW
  • Trustworthiness: Prioritised user safety with trauma-aware design, accessibility compliance, and exit protocols

Conclusion

Arrest 2 Release isn’t just a website — it’s a lifeline. And we’re proud to have played a role in turning lived wisdom into a resource that supports, informs, and uplifts women through one of the hardest journeys imaginable.