Marzipan

Category: Digital Content Creation

  • 3 easy tips to boost SEO results!

    3 easy tips to boost SEO results!

    Search engine optimisation (SEO) is a much needed way to help you increase organic traffic to your website by obtaining a high placement in organic search results of a search engine. No one searches the second page on Google, so ranking highky for your chosen keywords is a must.

    This is important because having a high ranking in search results increases your brand’s visibility, and therefore, increases organic visitors to your website. Organic website is the pathway to your site without advertising on search or social. People type in their keywords to a search engine and up you pop. This doesn’t happen by accident. It can take a bit of work.

    So where do you start if you are looking to boost your SEO?

    1. Keywords: You want to target keyword themes by aligning the broader content of your businesses’ site to those target keywords. 

    2. Website Performance: Is your website easy for a visitor to navigate? How easy is it for the search engine to crawl? How fast will it load?

    3. is your website optimised for mobile? It needs to be, otherwise you will be missing out on much needed traffic and search results.

    Things that can affect a visitor’s experience is slow site speed, server errors and not being mobile optimised.  Ultimately improving your SEO is not a once off marketing program, it’s a continuous and ongoing element of your marketing that starts with the very fabric of your website design. 

    Reviewing your SEO plan regularly is an important habit to develop in creating a successful online presence!

    These three simple SEO tips are a good place to start, but they’re just the tip of the iceberg. Speak to us today if you’d like to know more ways to improve your websites performance, boost organic traffic and improve your SEO. We offer a range of SEO services including backlink building, copywriting and more. 

    SEO Services
  • Happy New Year

    Happy New Year

    Australia’s bushfires showcase the power of social Media for good.

    Happy New Year from all of us to all of you. We’re so excited for another lap around the sun.

    We, in Australia, have had a heartbreaking start to the year. We have been shocked and saddened at the impact of these devastating bush fires. While we have held much scorn over the slow reaction of our government, it’s love for fossil fuel, and denials of climate change in the face of great scientific data, we have also been heartened by the great digital initiatives that are pooping up online this Christmas.

    Some creative and delightful opportunities exist out there to support local business and we would love to share a few of our favourite social media accounts and digital content creators bringing joy to the world right now. 

    @buyfromthebush A showcase of beautiful things to buy from rural communities facing drought.

    @spendwiththem by @turiapitt and @graciemcb. A hub through which fire-ravaged towns can showcase their wares for sale. Purchase incredible products to keep the businesses and economies of these damaged areas ticking over.

    @emptyesky A movement of foodies + adventurers supporting local businesses affected by the Aust

    www.itsmyshout.com.au An online platform which lets you pay for virtual products to support businesses in East Gippsland, Victoria impacted by the lack of tourism amid the bushfires.

    @social_for_goodness An insta auction which raised over 12K for the NSW and QLD fires and continuing to use the power of social media for good.

    Let’s not forget former client and all round legend Celeste Barber’s global campaign which raised a whopping $45,789,348 and counting!

    If you have created, led, participated, donated to or shared any campaigns supporting fire impacted communities, THANK YOU. Sadly, there are still fires burning and communities to rebuild so please keep on giving and supporting as much as you can.

    Feature image from Stoll Photography

  • Marzipan Media Creations For December

    Marzipan Media Creations For December

    This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google. 

    Scott was kind enough to invite us along to a photography workshop here in Bondi. Check out their range of courses and workshops here. 

     

    UK SEO PROJECTS

    Elsewhere this month has see us continue to improve and enhance existing websites such as Wealth Management Services, Imperial Chartered and Cornerstone Finance. Focusing on AMP pages for key landing pages together with continued SEO to ensure they rank in the UK for chosen search terms and phrases. 

     

    WEB DESIGN PROJECTS

    In the pipeline this month we also welcomed the Women’s Legal Services of NSW to our roster and look set to complete and brand new website for CF Asia Pacific. Our first website designed for a major transport logistical company. Stay tuned to hear more. 

  • New Site Just Launched

    We’re excited to launch our latest web design project for UK based Financial Advisors, Imperial Chartered. 

    The site has been designed to maximise speed and conversion through use of an Elementor Template designed in WordPress. These templates allow the an easy to use front end editor for the client to make simple change to their new website while allowing our web developers the opportunity to expand further with custom CSS and code as needed. 

    As with all websites we create it will be fully responsive on any screen size and optimised for search engine results. We’re also providing ongoing SEO services and SEM to ensure priority leads and sales opportunities are delivered. 

    Imperial Chartered has been providing first class independent financial advice to individuals and businesses for over 10 years. Based in the heart of Wales in the UK, they have been trusted to manage over £350 million for their clients.

    The website was designed to highlight the range of financial services on offer specialising in pension and retirement planning, investment advice and inheritance tax planning. 

    It’s an important step for Marzipan Media to create digital content for more people in more countries and we look forward to many more opportunities to come. 

    Visit the new website here – > imperialchartered.co.uk

     

  • Creativity in the age of Mobile Marketing

    Creativity in the age of Mobile Marketing

    Most marketers are aware of the rise of mobile, you’d be hard pressed not to be. Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. But many companies (or at least some of the people that marketers report into perhaps) are still applying the same rules they learnt in print, and TV placements to help define mobile strategies. 

    To help better define the mobile landscape The Marketing Science and Creative Shop teams at Facebook partnered to examine over two years of internal and commissioned research to better understand how behavioural shifts are impacting marketing and creative strategies. Together they have examined of over 2,000 Facebook and Instagram ads to help build an understanding of why creativity matters more than ever on mobile. 

    We’ve said before that a visual first approach is the only way to go when building a website but this report will help better define the mobile first landscape. Not just for digital marketers, looking to build a stronger digital strategy, but developers and designers alike. 

    As Facebook  say in their report “The opportunity is literally at our fingertips. And it’s time for marketers, strategists and creatives alike to connect with people, get inspired and play more with their creative as we take on the mobile frontier together.” 

    How can we as an industry break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge?

    Download the full report from Facebook here. A must for any digital content creator.

  • What’s new at Marzipan Media this Month

    Snowtunes Returned

    Snowtunes Music Festival returned this Autumn, making it our third year in a row providing digital marketing support via SEM and social media sales. Our experienced online advertising team was able to increase engagement by understanding the audience and communicating authentically with them online. 

    Once again we were able to drive sales online through targeted digital marketing that resonated with the young audience and prompted action. Delivering precision online advertising across Facebook and Instagram using video content, newsfeed ads and search engine marketing via Google Adwords we amplified sales and ensured targets were met.  We’re proud to support this amazing music festival and look forward to 2020. 

     

    Roccbox PR Campaign Continues

    June has been a great month for Marzipan Media as we see storytelling opportunities generated from our Gozney Roccbox PR Campaign continue to expand. This month we also held an influencer event to help connect Sydney Foodies with this amazing product. Chef Tom Walton from Bondi’s BucketList was well placed to dazzle the attending crowd with his pizza making skills before letting the guests enjoy making their own pizza. 

    With high reach and high engagement being offered from our hand picked audience of local media and influencers we delivered another great result for our clients. Our PR campaign is reaching it’s third month for Gozney and we look forward to connecting many more influential content creators with the brand in the future.  Visit this page for more info on our PR services

    Welcoming Vendart for SEO campaigns

    This month we welcomed Vendart to the Marzipan Media client list as they seek to improve their online viability. We’re providing search engine optimisation through our white hat techniques and look forward to helping reach their objectives.

    To give the company an extra boost online we’ve created strong backlink portfolio through our business linking service.  The new website was built in WordPress by our good friends at Red Tally Studios and launched this month. 

    Visit here to see all of their water testing products. vendart.com.au

  • How to Write Online Content that Google likes and people love!

    When it comes to writing online content for your website, you aren’t just writing for yourself. Before you put the words on the page, you need to consider things that will ensure Google likes your content, and your audience absolutely loves it!

    These 9 steps to creating search friendly, online content will help:

    1. Write Clickable, Engaging Headlines
    2. Format Your Content Properly
    3. Share Your Expertise
    4. Cut Out The Fluff
    5. Write Longer Form Content
    6. Try Not To Get Too Technical
    7. Use Keywords Naturally Within Your Content
    8. Match Copy To The Buying Cycle
    9. Focus On Value Over Selling

    Remember you’re creating written content for both your audience and the search engines, so keeping this in mind as you write is imperative. Striking the perfect balance is tricky when creating online content, but with this guide you should find it easier – even enjoyable! Let’s get into it…

    1 – Write Clickable, Engaging Headlines
    Your aim should be to grab the attention of your reader and make it difficult for them not to click on the headline. You don’t want to create clickbait headlines that have nothing to do with the actual content, but you should be smart, using powerful, positive words to get the reaction that you want.

    2 – Format Your Written Content Properly
    Formatting your online content properly will break things up and ensure that it’s easily read by your audience. You should format with headings and subheadings, incorporate attractive, original images, use bullet point lists, and so on. Formatting it in small digestible chunks is the game – it should be scannable. It’s rare that a person will read everything you’ve written, word for word without doing at least a little scanning.

    3 – Share Your Expertise
    Aim to share your expertise with your audience when you write. Create online content that is both useful and interesting. What questions do they have? What do they want to learn more about? By sharing your expertise, rather than being precious about it, people will begin to see you as an expert in your industry.

    4 – Cut Out The Fluff
    Content should be concise in order to keep the reader’s attention and make them want to keep on reading. Build value and keep them coming back for more. Don’t flesh out your content with rubbish that nobody really cares about reading. Although longer form content is thought to perform better on the search engines these days, every word should be carefully placed to ensure maximum value.

    5 – Write Longer Form Content
    Compare the results from 2000 word length copy to 500 word length copy, and you should notice a difference in terms of success. Longer form content tends to be more helpful and perform better in the search engines – but it becomes even more imperative to stick to the rest of the advice here. Cut out the fluff, format it properly, and ensure you’re adding value.

    6 – Try Not To Get Too Technical
    Avoid using jargon in your text. If you get too technical, you will be limiting the readers of your content to people who understand this kind of language. Jargon can also bog down your writing. Try to keep things simple, even when it comes to word choice. For example, instead of the term ‘eliminate’ you can just say ‘get rid’. It should improve your writing.

    7 – Use Keywords Naturally Within Your Content
    Search engines are getting smarter all the time, and Google will de-rank content that relies on keywords too much or even stuffs them into content. Your keywords should always be incorporated in the most natural, organic way possible.
    With too many keywords, your text will be clunky to read and not helpful at all to your audience. Aiming to provide value to your reader should be your first concern.

    8 – Match Copy To The Buying Cycle
    Understanding the buying cycle of your customer is essential if you want the best results. If you understand this and you can match your copy to the buying cycle, it will apply directly to whoever is reading it. For instance, consumers who may be in the early stages of the buying cycle will appreciate broad, informative content so that they can learn more and continue making their way through the cycle. Those further down the buying cycle will want more specific content that can help them to make the right purchasing decision, as they are nearly there.

    9 – Focus On Value Over Selling
    Avoid using pushy language and tactics to sell your products and services. Make it your goal to build a relationship with your audience first and focus on the sale second. Although you do want to get sales with your content, the value will always be what helps you to get it – not the hard sell. People don’t like getting an air of desperation, or that pushy salesperson vibe from your content. You can definitely talk about the benefits of your products/services, but again, value should be your top priority.

    If you find that your content generates a lot of traffic but never seems to convert, you’re probably thinking about SEO before your audience. Change this now, use the advice here, and you should notice great results!

    Need a little help? Check out our SEO boosting copywriting Services here.

  • 7 steps to successful digital content creation

    7 steps to successful digital content creation

    Digital Content is a huge part of our day to day life. It’s almost impossible to avoid in our ultra connected society. The daily internet stats around it are mind boggling. As at Dec 2018:

    • Every day around the planet some 4.1 billion of us are logging online to use the internet.
    • Over 95 million photos and videos are shared on Instagram daily.
    • Over 4 million blog posts are published every day.
    • Over 500 million tweets are sent every day.

    Visit the internet’s live stats for a true peak at the numbers involved.

    Digital Content helps keeps us entertained and informed. Content will answer our questions, will spark a debate, will set someone free, make us smile &/or make us weep. Great digital content will make our decisions, facilitate our every habit online from the sweet to the not so savoury and much, much more.

    As a digital marketer, start-up or business owner of any size, creating beautiful content will help you attract, engage, and delight audiences, bringing new customers to your site, and ultimately, generate revenue for your company.

    To be blunt if you own a business or a website and are not creating digital content, then you’re doing it all wrong. That’s why we’ve compiled these 7 steps to successful digital content creation. Although some of these steps may not be applicable to all types of digital content, they will see in on the right path to a meaningful content strategy and creation pathway.

     

    1. Identify your target audience.

    Creating fund and engaging digital content is great but if you don’t know who you’re creating for there’s a chance they won’t like if and when they see it. An essential part of digital content strategy is to first identify who your key audiences are and what makes them tick. Posting cute fluffy kitten images is all well and good but if you’re running a camping store then it’s probably not going to connect with your desired response.

     

    2. Understand why you’re creating the digital content.

    Different types of content work best for different purposes. By determining the purpose at the beginning of the content creation process, you can improve the likelihood that your content will achieve the desired results. Are you looking to boost your site’s SEO? Perhaps long format articles outlining your expertise are a the content of choice here? Want to demonstrate your companies abilities? Perhaps creating case studies of recent projects will be best? 

     

    3. Create useful, quality content. 

    This flows directly from the previous comment. Digital content creation, for sake of content creation will never work. It’s gets super boring, super quick! Every piece of content you create, be it an Instagram post, YouTube video or blog must be both relevant and useful to your target audiences. Creating something they would want to keep, use or share will help build your trust online, extend your natural reach and build a sustainable social media community. 

     

    4.Get Creative. 

    Play around with your content creation and have fun with it. People are 80 percent more likely to read content that has coloured visuals. Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media. According to a study by MDG Advertising, content paired with captivating images gets 94 percent more total views on average than those without. Or to take your content strategy to the next level by utilising video. According to a recent Renderforest survey, 78% of users got more traffic to their website after using videos. It’s the main reason we exist as an agency is because people now see, more than ever, video production is critical to your digital content strategy.

    5. Always consider your SEO keywords

    SEO and content creation linked inseparably SEO and content creation linked inseparably Digital content creation drives SEO Don’t just guess your keywords for your content strategy, let them dictate your digital content strategy. By combining your content and search engine optimisation (SEO) strategy you can be sure the content created is working for you on multiple levels ad helping you achieve greater visibility on your search rankings. An active SEO strategy will help you find the right types of content to create for the right audiences and vice versa. Create keyword rich articles, image tags and meta data to ensure the content your create is seen and attracting the relevant audiences to your site.

    6. Share through your owned channels.

    Once you’ve created your useful digital content don’t just publish it once. Promote content through each of your owned channels such as you social media communities, blogs, and emails. Sharing different content on each of your social networks will expand your brand’s reach and add scale to your digital marketing campaigns. Schedule it for today before repurposing and reposting again and again for as long it remains relevant. Make your content work for you tweaking it to fit relevant social media channels. Tailoring it slightly to adjust for people’s consumption habits on the social media of choice and hooking people back to your original source of content. Regularly creating unique digital content will give your customers and those search bots a reason to return again and again.

    7. Track & Learn.

    Now your newly created digital content is out there for all the world to see it, Track and measure the impact through your analytics. Go beyond the standard page views and begin to evaluate online behaviours of your audiences to better understand who is viewing specific pieces of digital content. Consider tracking your sources of traffic, your keyword positions and search rankings. We use sites like MOZ and Small SEO Tools to track our keyword rankings. This provides transparency for our clients and allows them to watch in real time as we boost their SEO positions online through content creation.

    Marzipan Media are Sydney based, digital content agency focused on one thing; producing engaging online content for our clients in Australia and beyond. If you’d like to talk more about your digital content strategy get in touch today.

  • Meet Generation Z

    A new report published by Think with Google lifts the lid on Generation Z, the newest generation of tech savvy, mobile wielding, video consuming kids to hit the streets.  The in-depth audience report conducted by Ipsos  delivers revealing insights about the social media habits of the 13 – 17yrs olds outlining what they consider cool and what devices you’ll likely to find them on. It’s a must for social media strategists and digital marketing managers alike. 

    “While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study. Unlike previous generations that learnt how to use new digital, mobile and social products later in life, these teenagers’ have had mobile technology embedded in their lives since birth. 78% of all US teens now have a mobile phone and the age at which they first receive them is getting younger and younger. 
    The report shows that across all races and demographics 12 is now the average age that many kids receive their first mobile phone. Almost four years earlier than their millennial counterparts, bringing with it social status and benefits of cool together with a daunting sense of peer pressure: 
    “Teens are equal parts aware of and wary of their dependence on technology—meaning their online lives are both spontaneous and carefully curated”


    Snapchat, and Instagram are the coolest platforms for these young teens to express themselves. Facebook is still a daily habit for most teens for consumption and stalking, but they rarely post and it’s not seen as “cool”. Generation Z are also shifting from texting to messaging apps to communicate, 52% prefer options like Snapchat and WhatsApp to communicate. 
    The report is a great read for digital marketers and social media managers planning their next campaign strategies.

    You can download the report here.

  • How to create a Facebook Business Manager Account.

    How to create a Facebook Business Manager Account.

    We get asked this question all the time so wanted to explain the best way to set up your Facebook Business Manager Account and take control of your social accounts.

    Facebook Business Manager is a powerful tool for businesses that need multiple people involved in managing Facebook and Instagram, have multiple assets to manage, or want deeper insights into audiences and targeting. This quick guide will help you and your team get up and running quickly.

    1. Go to Facebook Business Suite: Start by visiting the Facebook Business Suite site. You can find this by typing “Facebook Business Suite” into your search engine or going directly to business.facebook.com.

    2. Create an Account: Click on the “Create Account” button. You’ll be asked to log in using your personal Facebook account credentials. Remember, your personal information will not be visible on your Business Manager account.

    3. Enter Your Business Details: After logging in, you will be prompted to enter information about your business. This includes your business name (which should match the name people use to look up your business), your name, and your business email address.

    4. Set Up Your Business Profile: Once your account is created, you’ll need to add all the relevant details about your business. This includes your business’s physical address, website, and phone number.

    5. Add Your Facebook Business Pages: If you already have a business page on Facebook, you can add it to your Business Manager account. If not, you can create a new page directly from the Business Manager setup.

    6. Add People or Partners to Manage Your Account: You can add colleagues or partners to help manage your account. Under the “Users” section, click on “People” and then on “Add.” Enter their email addresses and choose the level of access or permissions you want to grant them. To allow Marzipan to partner with your with your online advertising just add our ID which is: 11054 96059 473516

    7. Link Your Ad Account: If you plan to run ads, link your ad account to your Business Manager. If you don’t have an ad account yet, you can create one in this step. Go to the “Accounts” tab, click on “Ad Accounts,” then either “Add” an existing ad account or “Create a new ad account.”

    8. Add Other Assets: You can also link other assets such as Instagram accounts, product catalogs, and more. This is found under the “Accounts” section as well.

    9. Configure Business Settings: Take some time to explore the business settings. Here, you can configure additional settings like payment methods for advertisements, set up more advanced features like pixel tracking for website analytics, and manage all your linked assets.

    10. Review and Start Using: Review all the information and settings to ensure everything is set up correctly. You can now start using Facebook Business Manager to manage your pages, ad accounts, and other business-related activities on Facebook more efficiently.

    Make sure to keep your Business Manager information up to date and review your security settings regularly to protect your business’s Facebook presence. If you need further assistance with specific features within the Business Manager, Facebook’s help center provides detailed guides and troubleshooting tips.

     

    If you run into trouble or wish we’d gone into more depth on a particular section let us know. Anything to add that might help other?

    We’d love to hear from you in the comments.