Marzipan

Category: SEO

  • Urban Metal. Our latest AdWords and SEO client

    Urban Metal. Our latest AdWords and SEO client

    We are thrilled to welcome Urban Metal to our roster of SEO and AdWords clients! 

    As a small team of creatives, we can already tell that they honestly love the work they do. From their Brisbane-based studio, they’re on a mission to create beautiful, laser-cut decorative metal screens that inspire people to reflect, ignite conversations, and ultimately, enhance the space in which they live, study and work. They are PicPerf specialists and specialise in First Nations Designs and wayfinding. 

    Being a boutique digital agency we resonate with their passiona and are eager to collaborate with them to enhance their online presence, drive traffic, and generate high-quality leads. 

    At Marzipan, we understand that contacting people at the point of decision-making is crucial, which is why we leverage AdWords to reach the right audience at the right time. What’s more, by pairing our SEM services with SEO, we often see lower cost per click and higher ad rankings for our clients. When SEO is conducted on a website first it ensures brand messaging is synchronised across both organic search and AdWords. Welcome aboard, Urban Metal – we look forward to reaching new heights together!

  • Welcome RISE to Our SEO & Adwords Family!

    Welcome RISE to Our SEO & Adwords Family!

    We are beyond thrilled to announce that RISE Youth Basketball Academy has joined our roster of esteemed clients! At our Adwords agency, we believe in partnering with organisations that make a real difference, and RISE stands out as a beacon of excellence, dedication, and community spirit. Their commitment to fostering not just exceptional basketball players, but well-rounded individuals, aligns perfectly with our own values.

    A Shared Vision for Growth

    RISE Youth Basketball Academy is more than just a training ground for young athletes. Their mission to provide a safe and positive environment for skill development while instilling the core values of Respect, Improvement, Sportsmanship, and Excellence resonates deeply with us. These values are fundamental in shaping not only proficient athletes but also admirable individuals who excel both on and off the court.

    We are excited to collaborate with RISE to amplify their mission and help them reach new heights. Through our SEO and AdWords services, we aim to enhance their online presence, ensuring that their message and offerings are visible to a broader audience. By increasing their visibility, we hope to attract more families, coaches, and young athletes to become part of the RISE community.

    Strengthening Online Presence

    In today’s digital age, having a robust online presence is crucial for any organisation’s success. For RISE Youth Basketball Academy, this means ranking higher in search results, driving more traffic to their website, and ultimately increasing enrollments and engagement. Our team is equipped with the expertise and passion to make this happen.

    We will be implementing a comprehensive SEO strategy tailored specifically for RISE. This includes optimising their website content, improving site speed, and ensuring their site is mobile-friendly – all essential elements for achieving better search engine rankings. Additionally, we will focus on local SEO to ensure RISE stands out in the competitive North Sydney market, making it easier for local families and aspiring athletes to find them.

    Driving Engagement with AdWords

    Alongside SEO, our targeted AdWords campaigns will play a pivotal role in driving immediate traffic and engagement. By creating compelling ad copy and strategically placing ads where potential clients are most likely to see them, we aim to generate higher click-through rates and conversions. Our goal is to not only increase sales for RISE Youth Basketball Academy but also to help them build a stronger, more connected community.

    With well-researched keywords and data-driven strategies, our AdWords campaigns will ensure that RISE’s programs and values reach the right audience at the right time. Whether it’s promoting seasonal camps, special training programs, or community events, we are dedicated to making sure that every effort yields the best possible results.

    Building a Community

    At the heart of RISE Youth Basketball Academy’s mission is the creation of a supportive and passionate community. We are honored to be part of this journey and look forward to working together to build a thriving online presence that reflects the vibrant, dynamic spirit of RISE.

    Together, we will celebrate the achievements of young athletes, share stories of personal growth, and highlight the importance of respect, improvement, sportsmanship, and excellence. Through our combined efforts, we hope to inspire more families to join RISE and support their children’s journey in basketball and beyond.

    Welcome to the family, RISE Youth Basketball Academy! We are excited to embark on this journey with you and can’t wait to see the amazing things we will achieve together. Here’s to a future filled with growth, success, and community spirit!

  • SEO Trends for 2023

    SEO Trends for 2023

    As the digital landscape continues to evolve, so do the best practices for search engine optimization (SEO). Here are some of the most important trends to keep an eye on in 2023.

    By staying up-to-date on these SEO trends, you can ensure that your website remains competitive in the search results and continues to drive traffic and leads. Happy optimising!

  • Free seo tips for your new website

    Free seo tips for your new website

  • What’s New at Marzipan Media this month

    What’s New at Marzipan Media this month

    Well, it’s been a weird little while for everyone but we’re proud to say we’ve been soldiering on in the face of it. This digital agency will not be beat : ) 

    The pandemic provided a great opportunity for The Royal Botanic Garden, Sydney to update some of its critical information architecture. We helped them install and set up Salesforce to create a single point of reference for their customer records management. The project saw us create custom APIs to connect their Kentico website, Campaign Monitor and Wi-fi landing pages into Salesforce.  We washed and cleaned close to half a million customer records to ensure that when they’re ready to switch on the CRM they’re starting with the best possible data sets. 

    Furthermore their communications will be looking better than ever with a fresh suite of email templates that have been designed to engage their audiences and prompt action. Keep an eye out for the newly design emails in your inbox today.  Just another example of our ongoing relationship with the Garden’s. One of our most loved spaces in Sydney.

    See some of the other digital content we’ve created here.

    Marzipan- Media SydneyBrandContentCreators

    Search Engine Optimisation

    We’re excited to welcome the Nepean Health Hub on as our newest SEO customer. The newly launched website is built in WordPress which we love to work with. We’ll be applying our tried and tested white hat techniques to ensure the site ranks for its chosen keywords. We’re conducting a full SEO review and then executing a four week run of optimisation and link building. This will lay the foundation to our upcoming Adwords campaign that launches in a few weeks.

    Having a site that has been fully optimised for search engines will ensure the cost per click campaign is priced low and quality scores are high. Meaning their SEM campaign will provide more results for their budget.  

    You can visit the Nepean Health Hub here. 

    Swarovski Crystal Lovers

    Last month we launched the Crystal Lovers mini site for Swarovski.  The site is full of interactive html games designed to educate and entertain. The Crystal range is based on the Aussie outback and our games and the 3D world they inhabit have been designed to reflect that. Have a play here: Swarovskicrystallovers.com.au

  • Three SEO Tips for small businesses right now

    Three SEO Tips for small businesses right now

    Top 3 SEO tips for your business

    Let’s face it, everybody is spending a lot more time online right now. The latest mobility trend data from Google shows residential activities up by 15% on previous baselines.

    Coronavirus lockdowns around the world and more of us working from home than ever before have seen a sharp rise in online activities such as meetings, shopping and dreaming. Many of us are incessantly scrolling through all manner of social media feeds in search of distraction and connection. 

    As more businesses are pivoting to online versions of their old selves the uptick in new websites being created is making it harder than ever to be found among the top pages of a Google search result.

    These three tips can help you rank higher on Google and get found online ahead of your competition.

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    1. Refine your local SEO keywords

    With more people at home and less public transport options available, people are buying local, more than ever before. A few tweaks to your website copy including your suburb/area could make a world of difference.  This is especially true if you’re a reliant on local customers, such as coffee shops and beauticians.

    For these small businesses getting seen in the geographical search results generated by Google Maps is vital right now. Fortunately getting a Google My Business listing, is free, quick to set up and a great way of boosting you SEO.

    Many people will click directly on the map options for local businesses when conducting a search. The results stem directly from Google My Business listings, capturing people in the midst of a needs based search, such as “Coffee shop near me” that delivers instant solutions so people don’t even have to scroll down to find what they’re after.

    Your business needs to be in these local results. Treat your business listing like a blog with frequent updates and images as appropriate.

     

    2. Use the situation as a great way to communicate to your audiences

    Tell your customers what you’re doing in response to Coronavirus. Create informative digital content around:

    – Delivery times – For example has shipping been impacted?

    – Is your customer services receiving a higher volume of calls?

    – Videos showing us how to get the most out of your product

    – Blogs with keyword rich content, such as this small plug for our SEO services ; ) 

    Our friends at Sydney Living Museums are a great example of a business keeping their customers up to date with the changing times, providing the latest news regarding changes in Covid restrictions and offering free downloadable materials for kids during lockdown.

    3. Revisit and revise your existing blog content

    As many small businesses pivot and adapt to the environment it’s a great time to revisit those old blog posts to ensure they’re still relevant. Try adding more SEO rich keywords, a fresh introduction, or a stronger call to action to ensure your digital content is a fresh as possible.

    You may pick up the occasional typo that slipped through the net or new materials to link to within your site. Keeping people on your pages longer and providing another flag to Google that can increase your SEO.

    Keeping your digital content turning over regularly with new and relevant information is a great way to ensure your audience will return more often and offers another pulse towards the Google gods that your site is live and worthy of that first page, search engine result.

    If you need more information or a helping hand getting your business found on Google, get in touch today and see how our affordable SEO services can help you shine online.

  • 3 easy tips to boost SEO results!

    3 easy tips to boost SEO results!

    Search engine optimisation (SEO) is a much needed way to help you increase organic traffic to your website by obtaining a high placement in organic search results of a search engine. No one searches the second page on Google, so ranking highky for your chosen keywords is a must.

    This is important because having a high ranking in search results increases your brand’s visibility, and therefore, increases organic visitors to your website. Organic website is the pathway to your site without advertising on search or social. People type in their keywords to a search engine and up you pop. This doesn’t happen by accident. It can take a bit of work.

    So where do you start if you are looking to boost your SEO?

    1. Keywords: You want to target keyword themes by aligning the broader content of your businesses’ site to those target keywords. 

    2. Website Performance: Is your website easy for a visitor to navigate? How easy is it for the search engine to crawl? How fast will it load?

    3. is your website optimised for mobile? It needs to be, otherwise you will be missing out on much needed traffic and search results.

    Things that can affect a visitor’s experience is slow site speed, server errors and not being mobile optimised.  Ultimately improving your SEO is not a once off marketing program, it’s a continuous and ongoing element of your marketing that starts with the very fabric of your website design. 

    Reviewing your SEO plan regularly is an important habit to develop in creating a successful online presence!

    These three simple SEO tips are a good place to start, but they’re just the tip of the iceberg. Speak to us today if you’d like to know more ways to improve your websites performance, boost organic traffic and improve your SEO. We offer a range of SEO services including backlink building, copywriting and more. 

    SEO Services
  • Marzipan Media Creations For December

    Marzipan Media Creations For December

    This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google. 

    Scott was kind enough to invite us along to a photography workshop here in Bondi. Check out their range of courses and workshops here. 

     

    UK SEO PROJECTS

    Elsewhere this month has see us continue to improve and enhance existing websites such as Wealth Management Services, Imperial Chartered and Cornerstone Finance. Focusing on AMP pages for key landing pages together with continued SEO to ensure they rank in the UK for chosen search terms and phrases. 

     

    WEB DESIGN PROJECTS

    In the pipeline this month we also welcomed the Women’s Legal Services of NSW to our roster and look set to complete and brand new website for CF Asia Pacific. Our first website designed for a major transport logistical company. Stay tuned to hear more. 

  • What’s happening at Marzipan Media in August?

    Digital Marketing Campaign

    Sydney Open is Sydney Living Museums’ annual signature event. For one weekend each year, Sydney Open unlocks the doors of the city’s historically significant, architecturally inspiring, contemporary and secret spaces usually off-limits to the general public.
    Since its inception in 1997 Sydney Living Museums has welcomed over 82,000 visitors to more than 420 buildings to explore, discover and learn about the city’s architecture and heritage.

    Our digital marketing & communications campaign in 2018 resulted in over 6,600 Sydneysiders attending the event  and helped trigger over 36,000 visits to participating properties.

    This year will be our fourth consecutive year providing strategic social media marketing, Adwords, and online marketing as part of our pre-qualification for advertising and communications services under the NSW Government. We’re proud to support Sydney’s cultural institutions in meeting their sales targets for events through digital marketing services. More info about marketing campaign here. 

     

    Welcoming Cornerstone Finance

    Excited to welcome Cornerstone Finance to the client roster. We’re advising on UX for their existing site while building and designing a new website for their premium finance brand in the UK. Both sites will then benefit from the Marzipan Media SEO services to ensure they maintain their online visibility and reach top page rankings fro their chosen keywords in the UK.   More details coming soon. 

     

    Enabled4Life NDIS Plan Managers

    We recently joined forces with the amazing team at Enabled4Life. They have launched their hot new website designed by the incredibly savvy legends at RedTally Studios. 

    Enabled4Life is one of Australia’s largest independent Plan Managers registered national for the National Disability Insurance Scheme. The new site boasts a crucial tool for people on the plan to help manage their budgets. The NDIS Calculator is a free tool and we’re using our trusted SEO techniques to ensure it ranks on Google & other search engines.  Our four week SEO Service has lifted the site’s visibility and, by providing our local business listings service, we’re able to create long lasting backlinks to ensure the SEO rank is maintained. 

  • What’s new at Marzipan Media this Month

    Snowtunes Returned

    Snowtunes Music Festival returned this Autumn, making it our third year in a row providing digital marketing support via SEM and social media sales. Our experienced online advertising team was able to increase engagement by understanding the audience and communicating authentically with them online. 

    Once again we were able to drive sales online through targeted digital marketing that resonated with the young audience and prompted action. Delivering precision online advertising across Facebook and Instagram using video content, newsfeed ads and search engine marketing via Google Adwords we amplified sales and ensured targets were met.  We’re proud to support this amazing music festival and look forward to 2020. 

     

    Roccbox PR Campaign Continues

    June has been a great month for Marzipan Media as we see storytelling opportunities generated from our Gozney Roccbox PR Campaign continue to expand. This month we also held an influencer event to help connect Sydney Foodies with this amazing product. Chef Tom Walton from Bondi’s BucketList was well placed to dazzle the attending crowd with his pizza making skills before letting the guests enjoy making their own pizza. 

    With high reach and high engagement being offered from our hand picked audience of local media and influencers we delivered another great result for our clients. Our PR campaign is reaching it’s third month for Gozney and we look forward to connecting many more influential content creators with the brand in the future.  Visit this page for more info on our PR services

    Welcoming Vendart for SEO campaigns

    This month we welcomed Vendart to the Marzipan Media client list as they seek to improve their online viability. We’re providing search engine optimisation through our white hat techniques and look forward to helping reach their objectives.

    To give the company an extra boost online we’ve created strong backlink portfolio through our business linking service.  The new website was built in WordPress by our good friends at Red Tally Studios and launched this month. 

    Visit here to see all of their water testing products. vendart.com.au