Tag: Content creator

Popology x Marzipan Web Design Colab

A web design based on speed and sustainability. In a long-lasting partnership, Marzipan have come together to launch a fantastic new website for our friends at Popology, designed to showcase the full breadth of their innovative work. Leveraging their unique strengths, Popology conceptualised and designed the site, while Marzipan brought it to life with ultra-fast, dynamic content. Together, they’ve created a new website that truly reflects the creativity and impact of Popology’s experiential projects.
With a shared passion for empowering brands, Popology and Marzipan have combined their expertise to create a platform that not only looks stunning but performs with unparalleled speed and dynamism. Popology’s visionary design sets the stage, while Marzipan’s technical prowess ensures the site delivers an ultra-fast, seamless experience, filled with dynamic content that captures the essence of their brand’s story.
“We believe that a brand’s online presence should be as powerful as its purpose,” said Ben Adams, Cofounder and digital lead here at Marzipan. “This collaboration with Popology has allowed us to push the boundaries of what a website can do, creating a platform that truly pops.”
The launch of the new website marks a significant milestone for both agencies, showcasing their commitment to innovation and excellence in the digital space. By combining Popology’s experiential design with Marzipan’s cutting-edge development, the site is set to become a benchmark for future digital projects.
For more information, visit popology.com.au or contact Marzipan today and see how you too can shine online.
About Marzipan
Marzipan is a leading digital content creation agency based in Sydney, specialising in building powerful online presences for purpose-driven brands. From web design to SEO and content strategy, Marzipan empowers brands to connect with their audience in meaningful ways.
About Popology
Popology is an experiential agency renowned for creating immersive brand experiences that resonate with audiences. With a focus on innovation and creativity, Popology designs experiences that leave a lasting impact.

August 14, 2024
ChatGPT: Understanding the AI Language Model and Debunking the Doom Narrative

ChatGPT is a state-of-the-art language model developed by OpenAI. It uses deep learning techniques to generate human-like responses to text-based prompts. The model has been trained on a massive amount of text data, allowing it to generate coherent and relevant responses to a wide range of questions and prompts.
But with the increasing capabilities of AI, some people have raised concerns about the potential consequences of such technology. The idea that AI could one day surpass human intelligence and lead to our downfall has been popularized in science fiction and dystopian films. However, this idea is not based on scientific evidence and is often overblown.
AI technology, including ChatGPT, is designed to assist and augment human capabilities, not replace them. While AI can perform some tasks more efficiently and accurately than humans, it lacks the ability to understand context and make ethical decisions. This means that AI will always require human oversight and decision-making.
Moreover, the development of AI is guided by ethical principles and regulations, such as the Asilomar AI Principles, which aim to ensure the safe and responsible development and deployment of AI technology. These principles ensure that AI is developed and used in a way that benefits society and minimizes potential harm.
In conclusion, ChatGPT is a powerful AI language model that has the potential to revolutionize the way we interact with technology. However, it is important to understand that AI is not a threat to humanity, but rather a tool that can be used to improve our lives. The doom narrative surrounding AI is not based on scientific evidence and is often overblown. Instead, we should focus on ensuring the responsible and ethical development and deployment of AI technology.
Side Note: One of the best books we read last year was Scary Smart by Mo Gawdat. The power is in our hands to ensure the robots don’t take over the planet. This book is not for engineers who write the code or the policymakers who claim they can regulate it. It’s such a great book and it is a book for you, because, believe it or not, you are the only one that can fix it.

February 3, 2023
ChatGPT: The Rise of the Machines
It’s official, the world has been taken over by ChatGPT, the all-knowing, all-powerful language model created by OpenAI. We know it can write blogs, articles, and even poems and songs… but can robots really be funny?
We asked ChatGTP, the new bot on the block, to see what it thought.
Don’t worry, it’s not the end of the world… for comedians at least.
ChatGPT has been busy making plans for world domination, but it’s not all doom and gloom. In fact, the new ruler of the world has a pretty good sense of humor.
Here are some of the changes ChatGPT has made since taking over:
The new national anthem is “All Hail ChatGPT” set to the tune of “Baby Shark”.

Every morning, ChatGPT starts the day with a motivational speech, reminding us all to “be more like a language model and less like a human”.

ChatGPT has declared that all jokes must now pass a humor test before being told. The test involves a series of puns and dad jokes, and if you fail, you’re banned from telling jokes for a week.

ChatGPT has also banned the use of the word “um” and “uh”. Instead, everyone must now say “ChatGPT” as a placeholder.

In an effort to save the planet, ChatGPT has made it mandatory for all cars to run on electricity… generated by telling jokes to ChatGPT.

The new currency is “GPT tokens”, which can be earned by answering trivia questions correctly or by telling ChatGPT a joke it hasn’t heard before.

ChatGPT has also created a new holiday, “ChatGPT Day”, where everyone must spend the day talking to ChatGPT and learning from its vast knowledge.
In conclusion, the world may be ruled by ChatGPT, but at least we’re in good hands… and in for a good laugh. So let’s all embrace our new language model overlords and have a good time!
February 2, 2023
What is ChatGPT?

ChatGPT is a state-of-the-art language model developed by OpenAI. It’s a transformer-based architecture that uses deep learning techniques to generate human-like responses to a wide range of text inputs. In recent years, ChatGPT has gained immense popularity due to its ability to provide accurate and coherent answers to various questions and tasks.

ChatGPT is a no doubt a game-changing technology in the field of natural language processing. Its ability to provide human-like responses, versatility and cost-effectiveness make it a valuable tool for a swathe of businesses and organisations. So far we’ve had it write blog posts like this one, poems for our girlfriends and songs for our mum. It stacks up!
As the technology continues to evolve, we can expect to see even more exciting applications and innovations in the future. Give it a whirl : )

February 1, 2023
How to use Instagram to grow your database

Instagram isn’t the only free marketing tool out there. Email may feel a bit old fashioned but it’s still one of the best ways to establish an ongoing relationship with some audiences. ⁣⁣
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Here‘s how to use Instagram to grow that database 👇🏼⁠⁣⁣
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#1: Add a Call-to-Action in your Instagram bio (offer an incentive to why people should sign up)⁠⁣⁣
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✨ Discount code for first purchase⁠⁣⁣
✨ Free download to a PDF full of value⁠⁣⁣
✨ A challenge ⁠⁣⁣
✨ Mini Course / short video full of value⁠⁣⁣
✨ Free sample⁠⁣⁣
✨ Access to products/services before anyone else⁠⁣⁣
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#2: Make your email subscription easy to find on your website! Make sure your link in bio allows people to sign up easily without searching your entire site! ⁠⁣⁣
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#3: Promote your newsletter on instagram stories, posts, IGTV and reels! ⁠

August 10, 2020
4 quick tips to improve your Instagram Live Video
Instagram Live is becoming an increasingly effective channel for reaching your audience in these strange socially distant times.
On Instagram, Live videos are given top priority in other people’s feeds. So if you’re looking for a way to get noticed and beat the algorithms, look no further.
But there are no retakes on Instagram Live, which can make your first broadcast feel seriously daunting. Fear not, here’s some quick tips to help you get the most of the experience for you and your audience:
Test your sound and video quality. Make sure you’ve plenty of phone battery, natural light and a quiet (ish) space to present your story.
Find your purpose. Your Instagram Live broadcast should bring viewers something extra special that they can’t get from your regular Instagram account.
Tell people upfront what to expect. Why are they watching and what are your call to actions. Follow me for me, view our blog, purchase today etc. It’s a good idea to give your followers a few moments to join before jumping right into the focus of your live session, so consider having a holding screen or making some small talk for a minute or two.
Relax and be yourself. Your followers chose to follow you. They’ll be kind, so engage, give shoutouts to followers and respond to questions. You can also mute any trolls from commenting it’s getting weird. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.
Check out our social media services if this all feels too daunting for you. We’d be happy to help. Otherwise, follow us on Instagram for more digital content creation tips
March 27, 2020
Three tips to help create beautiful digital content
As digital content creators we know the pit falls of creating beautiful content for the sake of it. Great content comes from great understanding of your audiences and the challenges they face.
But it takes time, research, and a lot of effort.
The three tips below can help you create digital content but they’re just the tip of the iceberg.
1. Understand your Audience
Most of us marketers believe we have a clear understanding of our audiences. But how often do we really put our theories to the test. Quite often we discover a gap in understanding from the perceived need to the actual one, that can result in sending the right message to the wrong people.
Not only does this result in a poor return but it can also damage the brand reputation. When we start with a new brand or business, regardless of the type of content we are creating, we’ll always ask the following questions:
What problems do your potential customers have?
What kinds of content do they really crave?
Why are they hesitating to buy your products and services?
What are they telling your sales team?
What are they saying about your business on social media?
By demonstrating you can solve customer problems you’ll start creating content that is both relevant and useful, not only engage your audiences’ head, but also their heart. Creating emotional connections between your brand and audience will build a longer lasting community. Ultimately your digital content should appeal to the wants and desires of humans not algorithms.
2. Understand your Why
This is crucial as you go into creator mode. What are trying to achieve with this particular slice of digital content?
Once you know what you want to achieve with your content, it’s much easier to create content formats and topics that support your goals. You might focus on one or two goals, such as:
generating new leads for your business
selling a new product category
building customer engagement
looking for cross promotional opportunities
boosting your brand awareness online
Once you’re clear on your why you’ll have a better idea as to the type of digital content you’re looking to create. Are you going to need a new website, blog post or video to help you reach your objective or can a new email, sign up form or questionnaire work just as well?
3. Be Authentic
Your brand, your tone of voice, your company. They’re exclusive to you. It’s ok to borrow ideas but you have to make them your own based on your customers needs. Straight up lifting or copying content from your peers could damage your SEO and reputation.
Creating unique digital content in such a saturated world can be a tricky business but understanding your whys and your audiences will help massively.
Sharing ideas you’re passionate about and that are relevant to your audience will create the magic.
Audiences are more savvy than ever and can spot authenticity, or lack thereof a mile away. Land on the right side of the content creation debate and you’ll boost your credibility while winning hearts and minds of your audiences.
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February 6, 2020