Tag: Instagram

  • How to Master Instagram Growth: New eBook

    How to Master Instagram Growth: New eBook

    12 Proven Social Media Strategies for Real Results

    If you’re tired of posting endlessly to your socials without seeing any real Instagram Growth results, you’re not alone. Growing a social media presence can feel overwhelming, especially with so many “gurus” claiming to know the secrets. The truth? There’s no single magic trick—just proven strategies that, when done right, deliver measurable results.

    For over a decade, I’ve worked in digital marketing, helping businesses of all sizes navigate the fast-moving world of social media. I’ve tested countless strategies, refined the process, and learned what actually works to achieve Instagram growth. Now, for the first time, I’m pulling back the curtain to share those exact strategies in our brand-new ebook: Master the Instagram Strategies We Use to Skyrocket Client Success.


    Why Instagram Growth Matters for Your Brand

    Instagram isn’t just a place for pretty pictures; it’s one of the most powerful platforms for brand growth, community building, and sales. With over 2 billion active users every month, your audience is there—they’re just waiting to discover you.

    But here’s the challenge: Standing out on Instagram requires more than posting beautiful content. You need a strategy that aligns with your audience’s needs, works with Instagram’s algorithm, and turns casual scrollers into engaged followers.

    This ebook teaches you how to:

    • Master the Instagram algorithm to get your content seen.
    • Create saveable and shareable posts that your audience will love.
    • Use keywords and hashtags strategically to boost your reach.
    • Turn followers into engaged fans—and, ultimately, customers.

    A Sneak Peek into the eBook

    If you’re wondering, “What exactly will I learn?”, here’s a preview of what’s inside our ebook that will show you How to grow your Instagram audience

    1. Mastering the Algorithm:
    Understand the core factors that drive visibility on Instagram, like engagement, content quality, and timing. We share actionable tips to keep the algorithm working for you, not against you.

    2. Creating High-Value Content:
    It’s not just about looking good; it’s about delivering value. You’ll learn how to create posts that your audience will save, share, and engage with—key signals the algorithm loves.

    3. Proven Instagram Growth Strategies:
    From collaborating with other creators to mastering Instagram Stories and Reels, we break down the growth tactics we use daily to help our clients thrive.

    4. The Power of Instagram Ads:
    Want to accelerate your results? We offer insights into how Instagram ads can work for your brand and reach the right audience at the point of decision-making. Nurturing sustainable growth for your Instagram page.


    Who is This eBook For?

    Whether you’re a small business owner, content creator, or marketer, this guide to growing your Instagram account is designed to help you:

    • Grow your Instagram presence strategically and sustainably.
    • Build a loyal audience who engages with your content.
    • Drive measurable results without burning yourself out.

    If you’re looking for practical, no-fluff advice that’s been tested and proven, this ebook is for you.


    What Makes This Different?

    There’s a lot of Instagram advice out there—but much of it is generic or outdated. The strategies in this ebook are the same ones we use with real clients every day. These aren’t quick hacks or trends that fade overnight. They’re long-term approaches that focus on value, connection, and sustainable growth.


    Ready to Grow Your Instagram?

    If you’re ready to stop guessing and start growing, now’s the time. Download our ebook, “Master the Instagram Strategies We Use to Skyrocket Client Success,” and gain access to the exact tactics we’ve used to help brands thrive.

    🎯 [Grab Your Copy Here]

    Take the next step and unlock your brand’s Instagram potential. It’s time to grow smarter, engage better, and achieve the results you deserve.

  • How to use Instagram to grow your database

    How to use Instagram to grow your database

    Instagram isn’t the only free marketing tool out there. Email may feel a bit old fashioned but it’s still one of the best ways to establish an ongoing relationship with some audiences. ⁣⁣
    ⁣⁣
    Here‘s how to use Instagram to grow that database 👇🏼⁠⁣⁣
    ⁠⁣⁣
    #1: Add a Call-to-Action in your Instagram bio (offer an incentive to why people should sign up)⁠⁣⁣
    ⁠⁣⁣
    ✨ Discount code for first purchase⁠⁣⁣
    ✨ Free download to a PDF full of value⁠⁣⁣
    ✨ A challenge ⁠⁣⁣
    ✨ Mini Course / short video full of value⁠⁣⁣
    ✨ Free sample⁠⁣⁣
    ✨ Access to products/services before anyone else⁠⁣⁣
    ⁠⁣⁣
    #2: Make your email subscription easy to find on your website! Make sure your link in bio allows people to sign up easily without searching your entire site! ⁠⁣⁣
    ⁠⁣⁣
    #3: Promote your newsletter on instagram stories, posts, IGTV and reels! ⁠

  • 4 quick tips to improve your Instagram Live Video

    4 quick tips to improve your Instagram Live Video

    Instagram Live is becoming an increasingly effective channel for reaching your audience in these strange socially distant times.

    On Instagram, Live videos are given top priority in other people’s feeds. So if you’re looking for a way to get noticed and beat the algorithms, look no further.

    But there are no retakes on Instagram Live, which can make your first broadcast feel seriously daunting. Fear not, here’s some quick tips to help you get the most of the experience for you and your audience:

          1. Test your sound and video quality. Make sure you’ve plenty of phone battery, natural light and a quiet (ish) space to present your story.
          2. Find your purpose. Your Instagram Live broadcast should bring viewers something extra special that they can’t get from your regular Instagram account.
          3. Tell people upfront what to expect. Why are they watching and what are your call to actions. Follow me for me, view our blog, purchase today etc. It’s a good idea to give your followers a few moments to join before jumping right into the focus of your live session, so consider having a holding screen or making some small talk for a minute or two.
          4. Relax and be yourself. Your followers chose to follow you. They’ll be kind, so engage, give shoutouts to followers and respond to questions. You can also mute any trolls from commenting it’s getting weird. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.

    Check out our social media services if this all feels too daunting for you. We’d be happy to help. Otherwise, follow us on Instagram for more digital content creation tips

  • How many hashtags should I use on Instagram?

    Selecting the best hashtags for your Instagram posts can mean the difference between appearing at the top of your feeds or sinking to the bottom without a trace. Get it right and you can enjoy long tail success collecting likes through discovery for days after but getting it wrong can mean your post could be lost in the darkest shadows of your social media community.

    If you make your hashtags too generic like #happy or #Monday – and your post will be drowned out instantly by millions of others. It’s better to use a mix of tags that are trending now and relevant to your industry allowing you to connect with your targeted social media followers.

    The number of hashtags you use per post on Instagram is also critical. While Instagram allows for up to 30 tags, a mass of tags underneath your caption risks looking unprofessional. Save your tags elsewhere so you can group tags under your likely topics of engagement. To help tidy your chosen hashtags bury them under a run of full stops like so:

  • How to increase followers & engagement on Instagram

    Instagram growth followers social media facebook advertising marzipan

    Instagram quickly outgrew its first impression as a fun app for kids and has become a serious digital content marketing, networking and audience building tool for individuals, influencers and brands.

    With over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day, it’s one of the most popular social networking sites on the planet.  Did you know in 2022, people have been spending an average of 2 hours, 25 minutes on social media each day. Increasing rapidly as Covid sweeps around the world and more cities are pushed into lockdowns. 

    Why should your business use Instagram?
    Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook

    Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. Whether you’re a big brand or maybe just wondering how to become Instagram famous, you need to reach beyond that and aim for the stars.


    Check out these 10 easy ways to get more followers on Instagram:


    1: Like and comment on other users’ photos.
    This is the most natural way to gain new followers. There are tools to automate these but they come with risks. Real, long term communities take time to grow and you’re much better engaging in real life, with relevant brands and profiles.

    2: Bring on the hashtags
    Use a mix of trending and relevant hashtags so your images get found in search. But don’t over do it. Mix up your hashtags from a pool of relevant tags to ensure you avoid being shadow banned. Add up to 10 tags in your comments to keep your posts looking neat.

    3: Share the love
    Visit the profiles of each person you’ve identified as an influencer in your space and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favourite people or brands. You’ll get seen, they’ll follow back, it’s a total digital content love fest.

    4: Decide what story you’re going to tell—and tell it consistently
    No matter what industry you’re in, you can develop and tell a story perfectly suited to a highly visual channel like Instagram. A compelling, consistent narrative gives your social media content purpose and inspires engagement with your community. Boosting likes and shares of your posts that will expand your audience to new potential followers.

    5: Remember that quality beats quantity
    It’s better to post three amazing images per week than 100s of poor images showing no engagement. Edit your account to leave only the best images. No one wants to follow someone with thousands of pointless images that don’t match their business or profile.

    6: Become a local Insta hero
    See what’s going on in a specific area or city you’re targeting in ads, or even an event in a certain location by going to the search page and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.  this is especially useful if you’re looking to grow your business into new areas.

    7: Ask for comments below
    Ask questions in the captions of your photos. This is a great way to increase engagement!

    8: Create a killer bio
    Let people know exactly who you are any why you’re on Instagram. Don’t forget to use your bio link to drive traffic to your newest or most popular content.

    9: Cross Promote
    Promote your Instagram account on your other social media accounts and profiles. Tell people what they can expect once they’re following you (e.g., behind-the-scenes photos, sneak peeks, coupons, etc.)

    10: Don’t give up
    Like all good things it can take time to get the ball rolling. Don’t be put off, embrace your new Instagram account. Share your passion. Be honest, be you and be useful!
    Need more help?

    Contact us today to see how we can manage Instagram for your business.
    Follow us on Insta for more how to tips!