How to Build a Website for a Business: A Complete Guide
Learn how to build a website for a business step-by-step, achieving a professional online presence tailored for success.
From Ghost Brand to Growth Machine: How We Turned Focus Gum Into a 363% Success Story
Focus Gum arrived at our door with the digital equivalent of tumbleweed blowing through their website. Domain authority of 1 (yes, one), virtually zero organic visibility, and the kind of search presence that made them practically invisible to their ideal customers. Discover how Marzipan increased orders by 363% in 90 days. With SEO to cutting […]
Generative Engine Optimisation for Ethical Organisations: A Strategic Framework for AI Visibility in 2025
Drawing from 10 years of implementing SEO & GEO strategies across 30+ community organisations and ethical start-ups in Sydney. Executive Summary After implementing Generative Engine Optimisation (GEO) strategies for over 30 community organisations since 2014, I’ve observed a fundamental shift in how AI systems surface and cite ethical content. This comprehensive guide presents battle-tested frameworks, […]
Sustainable Web Design: 15 Principles for Eco-Friendly Websites
How to build brilliant websites that don’t cost the earth (literally) TL;DR: The Quick Guide to Greener Web Design Short on time? Here’s the gist: The internet produces as much CO2 as the aviation industry, but your website doesn’t have to be part of the problem. Sustainable web design means optimising images, choosing green hosting, […]
How Sustainable Web Design Can Boost Your Brand AND Your Bottom Line
We have long known that a website is more than just a marketing tool—it’s a reflection of your brand’s values and commitment to the future. We’ve been proudly offering a sustainable web design service for over 5yrs now so businesses can reduce their environmental impact and still shine online. For us, it’s a no-brainer, for […]
Affordable Web Design Without Compromise
How to Get Quality on a Budget You never get a second chance to make a first impression. For many businesses, the website is the first touchpoint for their customers. If you get it wrong, it takes too long to load, or offers a clunky user flow, you could lose out on valuable sales, conversions, […]
The Complete Guide to Web Design in Sydney:
What You Need to Know At the risk of stating the obvious, having a well-designed website is no longer a luxury; it’s a necessity. Sydney businesses, large and small, are recognising the importance of a website that not only looks good but also functions flawlessly. But with so many options available, how do you navigate […]
Popology x Marzipan Web Design Colab
A web design based on speed and sustainability. In a long-lasting partnership, Marzipan have come together to launch a fantastic new website for our friends at Popology, designed to showcase the full breadth of their innovative work. Leveraging their unique strengths, Popology conceptualised and designed the site, while Marzipan brought it to life with ultra-fast, […]
Our Favourite Digital Marketing Trends
In the dynamic world of digital marketing, staying abreast of current trends is crucial for start-ups and SMEs to remain competitive and relevant. As technology evolves and consumer behaviours shift, businesses in Australia must adapt their strategies to harness new opportunities and overcome emerging challenges. This article explores the key digital marketing trends shaping the […]
How to Create Powerful Landing Pages that Convert
Let’s delve into the art of crafting compelling landing page copy. Here are some invaluable writing tips to help you fashion a persuasive and actionable narrative for your landing page, geared towards digital content creators: