The 78/31 problem: why your board thinks your website is better than it is
78% of businesses believe their service improved; only 31% of customers agree. A digital health check for nonprofits closes the same gap on your website.
Law Firm Website Design Sydney: What a Practice Principal Should Actually Ask For
A plain-English guide for Sydney law firm principals on what a well-built website actually involves, what questions to ask before engaging a developer, and what tends to go wrong when the brief is too vague.
From Ghost Brand to Growth Machine: How We Turned Focus Gum Into a 363% Success Story
Focus Gum arrived at our door with the digital equivalent of tumbleweed blowing through their website. Domain authority of 1 (yes, one), virtually zero organic visibility, and the kind of search presence that made them practically invisible to their ideal customers. Discover how Marzipan increased orders by 363% in 90 days. With SEO to cutting […]
Generative Engine Optimisation for Ethical Organisations: A Strategic Framework for AI Visibility in 2025
Drawing from 10 years of implementing SEO & GEO strategies across 30+ community organisations and ethical start-ups in Sydney. Executive Summary After implementing Generative Engine Optimisation (GEO) strategies for over 30 community organisations since 2014, I’ve observed a fundamental shift in how AI systems surface and cite ethical content. This comprehensive guide presents battle-tested frameworks, […]
Sustainable Web Design: 15 Principles for Eco-Friendly Websites
How to build brilliant websites that don’t cost the earth (literally) TL;DR: The Quick Guide to Greener Web Design Short on time? Here’s the gist: The internet produces as much CO2 as the aviation industry, but your website doesn’t have to be part of the problem. Sustainable web design means optimising images, choosing green hosting, […]
Popology x Marzipan Web Design Colab
A web design based on speed and sustainability. In a long-lasting partnership, Marzipan have come together to launch a fantastic new website for our friends at Popology, designed to showcase the full breadth of their innovative work. Leveraging their unique strengths, Popology conceptualised and designed the site, while Marzipan brought it to life with ultra-fast, […]
Our Favourite Digital Marketing Trends
In the dynamic world of digital marketing, staying abreast of current trends is crucial for start-ups and SMEs to remain competitive and relevant. As technology evolves and consumer behaviours shift, businesses in Australia must adapt their strategies to harness new opportunities and overcome emerging challenges. This article explores the key digital marketing trends shaping the […]
How to Create Powerful Landing Pages that Convert
Let’s delve into the art of crafting compelling landing page copy. Here are some invaluable writing tips to help you fashion a persuasive and actionable narrative for your landing page, geared towards digital content creators:
Enhance Your Small Business Website with These Top WordPress Plugins
As a small business owner in Sydney, establishing a strong online presence is crucial in today’s digital content driven landscape. With WordPress, you have access to a wide range of plugins – a piece of software that “plugs into” your WordPress site. These plugins can add new functionality or extend existing functionality on your site, […]
4 tips to speed up WordPress websites
Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds. What does this mean for you as a website owner? You have an ever-decreasing time span to show users you’re trustable, your content is relevant and to convince them to stay on your website. As […]