Did you know your conversion rate has an exponential impact on your overall revenue – a 1% increase in conversion rate might mean 50% revenue growth.
Site conversion rate simply tells you how effective your site is at converting visitors into paying customers. Look for this number in the analytics section of your site, or calculate it using the following formula:
SITE CONVERSION RATE = Number of Conversions / Total Visitors
Aim for a site conversion rate over 2.8%, which is the average for eCommerce stores.
Simple actions that improve your site functionality will help boost this number.
Here are a few simple, but effective ways to boost site conversion rate:
1. Increase your site speed
Slow sites kill conversions. Both WordPress and Shopify sites can start to slow down once you layer up additional plugins, images and scripts. Run your website through a tool such as GT Metrix of Google’s Page Speed Checker to gauge where your website sits for speed. If you don’t have a developer you can use an app or check to see if your shopping platform has a built-in tool to improve site speed. This site uses WP Rocket to lift its speed. Apps like this ensure we utilising smaller image files and above-the-fold simplicity for a quick loading landing page that lets our customers cruise the site without pause upon arrival.
2. Organise your site pages
Provide a clear hierarchy of content with the most important info at the top, this will make sure you grab your customers’ limited attention with the information that matters most and is most likely to drive conversion. Don’t be afraid to add multiple calls to action throughout the page to capture people at the point of decision making. Vary the way in which people make that action with a blend of buttons and text links and images.
3. Make it seamless
Get your customers where they need to be as quickly as possible. Make it super simple for your customer to navigate your site, browse products, add to cart, and checkout. Reducing the number of steps (or friction) to checkout or registration pages will decrease the decision-making timeline and the chance for second-guessing or cart abandonment. This step underlines why the first point above is so important.
