How To Come Up With Blog Content Ideas For SEO

(Yes, It’s Still Worth It)

Generating fresh and relevant blog content ideas can feel like an uphill battle—especially when you’re juggling a million other startup priorities. You know you should be publishing to help your site rank on Google and bring in new leads, but let’s be honest, finding ideas (let alone time to write them) often ends up in the too-hard basket.

If that sounds familiar, you’re not alone. The good news? With the right strategies in place, you can unlock a steady stream of blog content ideas that not only build your visibility but actually convert visitors into customers.

And while AI content generators are flooding the internet with average content, Google’s algorithms are rewarding brands that offer genuine information gain—real insights, human experiences, and useful perspectives that go beyond surface-level fluff. This is where human-written content, crafted with purpose, gives your business the edge.

Here are five proven tactics we use every week with our clients to turn inspiration droughts into idea goldmines.

1. Competitor Research: Borrow What’s Working (Then Do It Better)

One of the easiest ways to fill your content calendar is by checking what your competitors are already ranking for. Using tools like Ahrefs or SEMrush, you can uncover their top-performing pages and spot the topics your shared audience already cares about.

The trick isn’t to copy—but to create something even more valuable. Add your own take, localise it for your audience, or go deeper into the topic.

For startups, this is a great way to compete with bigger players. You don’t need to cover everything, just carve out your niche and make your content more relatable, actionable, or insightful than the rest.

2. Ask Your Sales and Support Teams What Customers Are Actually Asking

No one knows your customers better than the people talking to them daily. If you have a sales or customer service team, ask them:

• What questions come up the most?
• What myths or misconceptions do customers have?
• What do customers wish they knew before buying?

These are perfect blog topics because they answer real questions from real people—often the ones closest to converting.

For smaller teams or solo founders, check your inbox, DMs, or live chat logs. You’ll often find hidden content gems hiding in plain sight.

3. Find Gaps in Your Own Google Search Console Data

If you’re already getting some search traffic, Google Search Console (GSC) can show you exactly what people are searching when they find your site. Dig into your performance report to spot high-impression keywords you haven’t fully covered or low-click opportunities you could optimise.

We regularly use this method to build content clusters for our clients—turning broad-performing pages into series of niche follow-ups that boost traffic and relevance.

4. Use Question-Based Tools Like AnswerThePublic or AlsoAsked

Want to know what people are actually typing into Google? Tools like AnswerThePublic and AlsoAsked turn SEO Akeywords into real, human-sounding questions.

For example, “meal planning” could surface questions like:

• How do I meal plan on a budget?
• What are the easiest meals to prep for beginners?

Each of these could become a post, a video, or part of a bigger guide. This approach works brilliantly for startups trying to build trust with first-time customers by answering the simple but important questions they’re searching for. They’re great for AI SEO results too, especially when teamed up with structured snippets and the appropriate schema mark up. These are often displayed in Google’s AI-powered results ahead of site links.

5. Mine Reddit and Quora for Unfiltered Insights

Head to Reddit or Quora, type in your niche, and see what people are actually asking. You’ll get raw, unpolished questions that reflect the real language and problems of your target market—perfect fuel for content that feels human and relatable.

Hot tip: Pay attention to threads with lots of upvotes or comments. These are signals that the topic is worth your attention.

Bonus Tip: Share Your Unique Insights

Finally, don’t overlook the power of human-led thought leadership. Share your take on industry shifts, lessons learned from launching your startup, or behind-the-scenes stories. This type of content builds credibility, positions you as the expert, and helps customers connect with the real people behind your brand.

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Ready to Get Your Blog Moving?

We get it—knowing what to write is only half the battle. Actually writing it in a way that feels human, sounds like you, and works for SEO? That’s where our human content writing team comes in.

We help purpose-led startups craft blogs that build trust, boost rankings, and bring in customers—not just clicks.

Let’s chat if you’d like to take this off your plate and let us bring your brand story to life. Contact Us to discover how our AI-powered SEO services can help your business shine brighter online