10.11.

Why Your Website Isn’t Making Money (And How to Fix It in 14 Days)

Your website should be your hardest-working employee. Instead, it’s probably costing you thousands in lost revenue every single month.

If you’re an ethical e-commerce brand, nonprofit, or professional service provider generating $30K-500K annually, this might sound familiar: You probably spent between $3k to $10k on a website that looks beautiful but generates zero leads. Or you’re stuck with a DIY platform that took 40+ hours to build and still looks amateur. Either way, you’re watching competitors dominate search results while your site collects digital dust on page 5 of Google.

The worst part? Every month without optimization is leaving $2,000-5,000 on the table.

The Real Problem: Websites Are Treated Like Projects, Not Systems

Most web designers and agencies operate on a dangerous premise: build it, launch it, disappear. They’ll take 2-3 months, charge $5,000-15,000, hand you the keys, and vanish. You’re left with a static website in a dynamic world where algorithms change monthly, competitors optimise constantly, and customer expectations evolve weekly.

Meanwhile, DIY platforms like Wix and Squarespace promise easy solutions. But “easy” doesn’t mean effective. You’re trading money for time—spending 10-15 hours per month fighting with templates, troubleshooting plugins, and Googling “how to improve conversion rates” instead of running your actual business.

The gap between these two options is costing small businesses millions in collective lost revenue.

Introducing the Website Growth System: Build + Optimise

We’ve developed a two-part system that solves both problems: the high cost and long timelines of agencies, plus the time drain and poor performance of DIY platforms.

Part 1: Website Build ($2,997 One-Time)

In 14 days, you get a professionally designed, conversion-optimised website built specifically for your industry. Not a template stretched over your business—a custom system engineered to turn visitors into customers.

What’s included:

5-7 strategically designed pages (homepage, about, services/products, contact, blog foundation, legal pages)
Mobile-responsive design that converts on all devices
Lightning-fast load speeds (under 2 seconds)
SEO foundation with keyword research and optimisation
Lead capture systems and forms
Analytics tracking setup (Google Analytics, Search Console)
Email marketing integration
Professional photography and graphics
Two rounds of revisions
Complete ownership—you own the content, design, code, and hosting

Built on WordPress or Shopify (your choice), giving you flexibility and control without lock-in.

The key difference from traditional agencies: we’re not just designing pages—we’re engineering conversion systems. Every element has a purpose. Every button placement is intentional. Every headline is tested against your customer psychology.

Part 2: Growth Retainer ($597/Month)

This is where competitors’ websites die and yours thrives. While their sites sit frozen in time, yours gets better every single month.

Monthly deliverables:

2 hours of content updates: Text changes, new pages, image updates, menu modifications
Ongoing SEO optimisation: Keyword research, meta tag updates, content recommendations, search ranking improvements
Performance monitoring: Uptime tracking, speed optimisation, security monitoring
Conversion rate optimisation: A/B testing recommendations, user behavior analysis, friction point elimination
Monthly performance report: Traffic, leads, conversions, ROI metrics with strategic recommendations
Quarterly strategy calls: 45-minute deep dives to align website with business goals
Priority support: 24-hour response time on all requests
Security management: Automatic backups, security patches, plugin updates
Proactive improvements: We don’t wait for you to ask—we identify opportunities and implement them

3-month minimum commitment, cancel anytime after. No long-term contracts. No lock-in. Stay because it works, not because you’re trapped.

Who This Is Built For

Ethical E-Commerce Brands

You’re selling sustainable products to conscious consumers. You’re doing $50K-500K annually but know you could be doing more. You need a store that converts browsers into buyers and turns one-time customers into loyal advocates. You’re tired of competing on price and ready to compete on value.

What you get: Product pages optimised for conversion, email capture and automation setup, customer review integration, upsell and cross-sell strategies, inventory management systems, and monthly optimisation based on sales data.

Nonprofits & Community Organizations

You’re mission-driven with limited marketing budgets. Every dollar matters. You need online donations, volunteer signups, event registrations, and community engagement. Your current website isn’t inspiring action—it’s creating friction between caring people and meaningful impact.

What you get: Donation systems that remove barriers, volunteer management integration, event calendar and registration, storytelling frameworks that inspire action, grant-friendly reporting metrics, and donor retention strategies.

Professional Service Providers

You’re a coach, consultant, agency, or wellness practitioner generating $30K-200K annually. You need consistent lead flow without spending thousands on ads. Your expertise is delivering results, not managing websites and marketing funnels.

What you get: Automated booking systems, lead capture and nurture sequences, service showcase pages that sell without selling, case study frameworks, content strategy for authority building, and conversion-focused contact systems.

Real Results from Real Businesses

Average outcomes within first 90 days:

142% increase in qualified leads
14-day average launch time (not 3 months)
3.2x ROI within first 6 months
Mobile conversion rates 60% higher than industry average
Load speeds in top 5% of all websites
40% increase in organic search traffic

Client retention rate: 85% stay past the 3-month minimum because the system works.

Why This Model Works When Others Fail

1. Profitability from Day One

Traditional loss-leader models ($999 websites) lose money on every build, hoping to make it back on retainers. That creates incentive misalignment—they need to minimise delivery cost, not maximise your results.

We’re profitable on the website build, which means we can invest in quality. The retainer is pure optimisation—no pressure to cut corners, just focus on your growth.

2. Industry Specialisation

We only work with three types of businesses. That focus means we understand your customers better than generalist agencies who build sites for dentists on Monday and e-commerce stores on Tuesday.

We know what converts ethical e-commerce shoppers. We understand nonprofit donor psychology. We’ve tested what makes professional service providers choose one consultant over another.

3. Ownership & Transparency

You own everything. Full admin access. Source code. Content. Graphics. Want to leave after month 3? Take it all with you. We’re not holding your website hostage to keep you paying.

This creates healthy accountability—we retain clients by delivering results, not through contracts.

4. Speed Without Sacrifice

14-day launches are possible because we’ve built systems, templates, and processes over dozens of similar projects. But “template” doesn’t mean generic—it means we’re not reinventing the wheel on technical architecture while still fully customising design and strategy for your business.

5. Ongoing Evolution

Your business changes. Your market changes. Your competitors change. A static website from 2024 will be outdated by 2025. Our monthly optimisation keeps you ahead of the curve—implementing new strategies, testing improvements, and adapting to algorithm changes before they hurt your rankings.

Common Objections (And Honest Answers)

“Can’t I just use Wix or Squarespace?”

Yes, if you have 40+ hours to learn, build, and maintain it yourself—and you’re willing to accept 30-50% lower conversion rates due to platform limitations.

Our clients who switched from DIY platforms saw immediate improvements because professional optimisation matters. Small conversion rate changes compound into thousands of dollars annually.

The real cost of DIY: Your time is worth something. If you bill $100/hour and spend 10 hours per month on your website, that’s $12,000 annually in opportunity cost. Plus the $2,000-5,000 in lost revenue from poor optimisation. Suddenly $597/month looks like a bargain.

“Why not hire a freelancer for $500?”

You can. Then budget another $2,000-3,000 to fix it when they disappear, ghost your requests, or deliver something that doesn’t work on mobile devices.

Cheap freelancers optimise for speed (getting paid fast) not results (making your business money). They’re incentivised to finish quickly and move to the next project.

“That’s expensive for a website.”

It’s not a website—it’s a revenue system. Let’s do math:

If your average customer is worth $500 and our system generates just 10 additional customers in 6 months, that’s $5,000 in revenue. Your total investment for those 6 months: $2,997 + ($597 × 6) = $6,579.

That’s 76% ROI—and most clients see 200-300% ROI in year one.

The real question: Can you afford to keep losing $2,000-5,000 monthly to poor website performance?

“What if I’m not ready for a $597/month commitment?”

Then you’re probably not ready to scale. The businesses we work with understand that sustainable growth requires ongoing investment in marketing systems.

But here’s our guarantee: if after 3 months you haven’t seen measurable improvement in traffic, leads, or conversions, we’ll refund month 3 and help you transition off the platform with full ownership intact.

What Makes a Website a “Revenue System”

A revenue system has five components that work together:

1. Strategic Positioning

Your messaging immediately answers: Who is this for? What problem does it solve? Why should they choose you over competitors? What happens next?

Most websites fail here—vague language about “quality service” and “customer satisfaction” that could apply to anyone.

2. Conversion Architecture

Every page has a purpose and a path. Visitors aren’t wandering aimlessly—they’re guided from awareness to consideration to decision through intentional design and copy.

Forms are simplified. CTAs are clear. Friction is eliminated at every step.

3. Technical Performance

Speed, mobile optimisation, and SEO foundation determine whether people can even find and use your site. You can have the best copy in the world—if it takes 6 seconds to load, 53% of mobile users bounce before seeing it.

4. Trust Building

Social proof, testimonials, case studies, credentials, guarantees, transparent pricing, and professional design all build trust. People buy from businesses they trust.

5. Ongoing Optimisation

Data reveals truth. Monthly analysis shows what’s working and what’s not. We fix what’s broken and double down on what’s winning.

Without this component, the other four slowly decay as markets shift and competitors improve.

The 14-Day Launch Process

Days 1-2: Strategy & Planning

30-minute kickoff call to discuss goals, customers, competitors, and success metrics. We review your existing materials, brand guidelines, and content. You’ll complete a detailed questionnaire covering your business, offers, and desired outcomes.

Days 3-7: Design & Development

We build your site on a staging server. You get preview access to watch progress. The structure comes together: homepage, key service pages, about page, contact systems, and blog foundation.

Days 8-10: Content & Optimisation

Professional copywriting if needed, or integration of your provided content. Image optimisation, SEO setup, speed testing, mobile responsiveness checks, and form testing.

Days 11-12: Your Review

You review the complete site and provide feedback. We make adjustments based on your input (up to 2 rounds of revisions included).

Days 13-14: Launch & Training

Final testing, analytics verification, domain connection, and go-live. You receive a 30-minute training session on basic updates and how to use your new site. We set up monthly reporting and optimisation tracking.

After Launch: The Monthly Optimisation Cycle

Week 1: Analysis

We review the previous month’s data—traffic sources, user behavior, conversion rates, bounce rates, popular content, and problem areas.

Week 2: Strategy

Based on data, we identify 2-3 optimisation opportunities. Could be: SEO improvements for underperforming pages, conversion rate optimisation for high-traffic pages, new content to target emerging keywords, technical fixes for user experience issues, or mobile-specific improvements.

Week 3: Implementation

We make the improvements, test them, and document changes.

Week 4: Reporting

You receive a comprehensive report showing: month-over-month metrics, what we optimised and why, results from previous optimisations, strategic recommendations for next month, and industry benchmarking.

Quarterly strategy calls dive deeper—reviewing 3-month trends, adjusting overall strategy, planning major improvements, and aligning website goals with business growth.

Investment Breakdown: What You’re Actually Buying

Website Build: $2,997

Design: $1,200 (20 hours at $60/hour)
Development: $900 (15 hours at $60/hour)
Strategy & copywriting: $600 (10 hours at $60/hour)
Project management: $297 (coordination, quality assurance)

You’re paying at-cost for labor plus minimal markup. Most agencies charge $5,000-15,000 for identical work because they build in 200-300% margins.

Monthly Retainer: $597

Content updates: $150 (2 hours)
SEO optimisation: $200 (3-4 hours monthly work)
Monitoring & maintenance: $100 (hosting, security, backups)
Reporting & strategy: $97 (monthly report creation)
Support & consultation: $50 (email/phone support)

Again, near-cost pricing. Traditional agencies charge $1,500-3,000 monthly for similar retainer services.

Why We Can Offer Premium Service at Fair Pricing

Systems & Processes: We’ve built templates, checklists, and workflows that eliminate wasted time without eliminating quality.

Specialised Focus: Working with only three business types means we’re not learning your industry from scratch every time.

Sustainable Margins: We make money immediately on the build, so there’s no pressure to oversell retainer services or lock clients into 12-month contracts.

Virtual Team: No expensive office overhead. We pass those savings to clients.

Volume Strategy: We’d rather have 50 clients paying $597/month ($29,850 MRR) than 10 clients paying $2,500/month ($25,000 MRR). More businesses served, more impact created, healthier business model.

How to Get Started

Step 1: Book Your Free Strategy Call (30 Minutes)

No pressure. No pitch. Just honest strategy. We’ll review your current situation, discuss your goals, identify quick wins, and determine if we’re a good fit.

What we’ll cover:

Your target customers and what makes them buy
Your current website performance (if you have one)
Competitor analysis and market positioning
What success looks like for your business
Whether our system makes sense for your situation

Be prepared to discuss:

Your business model and revenue
Your ideal customer and their pain points
Your current marketing efforts
Your growth goals for the next 12 months

Step 2: Custom Proposal (48 Hours)

If we’re a fit, you’ll receive a detailed proposal including: exact scope of what we’ll build, 14-day project timeline, personalised strategy recommendations, projected ROI based on industry benchmarks, and next steps to get started.

Step 3: Build & Launch (14 Days)

Sign the agreement, provide initial materials, and we begin. You’ll have staging access to watch progress and provide input throughout.

Step 4: Grow Together (Ongoing)

After launch, the real work begins—monthly optimisation, reporting, and strategic improvements that compound over time.

The Bottom Line: Investment vs. Cost

Cost thinking: “$3,600 for a website and 6 months of service is expensive.”

Investment thinking: “If this generates 20 additional customers at $500 each, that’s $10,000 in revenue. Even at 30% margins, that’s $3,000 profit. The system pays for itself and generates $3,000 in profit within 6 months. Every month after that is pure ROI.”

Most of our clients break even within 4-6 months. After that, every lead, sale, or donation generated is net positive return.

The real cost is inaction: Every month you wait is another month of lost revenue, another month competitors pull ahead, another month of frustration managing a website that doesn’t work.

Final Thoughts: You Don’t Need a Website. You Need a System.

The internet is full of websites. What it lacks is systems that consistently turn strangers into customers.

That’s what we build. Not brochures. Not digital business cards. Revenue systems engineered to attract, convert, and retain your ideal customers.

If you’re an ethical e-commerce brand, nonprofit, or professional service provider ready to stop treating your website as an expense and start treating it as an investment, let’s talk.

Book your free 30-minute strategy call: Email us or call (555) 123-4567

No pressure. No pitch. Just honest conversation about what will actually work for your business.

Because you deserve a website that works as hard as you do.

Ready to transform your website from a cost center into a revenue generator? Your competitors aren’t waiting—why are you?